12 student teachers for the joint purpose of obtaining data to investigate the problem identified above and to obtain other performance feedback for students who had previously completed a methods and materials experience in elementary science and social studies. Although the student teacher advised the investigators of several possible times when they would be teaching science and/or social studies, the student teachers were not told in advance which of the time options would be utilized for a visit. The specific investigation reported here was not discussed with the student teachers before all data were obtained. It was not announced in advance that a tape recorder would be utilized during the visits, but this device is frequently used by University faculty supervising field experiences. The recorders, which have built-in microphones, were located in an inconspicuous position in the classroom.
This study compared the students' and parents' views with respect to both the perceived and the ideal role of the secondary school counselor. It was found that parents assigned higher ratings to both perceptions and expectations of counselors than did students, and both parents and students held higher expectations than perceptions of counselors. Apparently irreconcilable conflicts among idealized roles were found, which suggested implications for counselor training programs.
The UK TV market is a dynamic and rapidly evolving industry. This article investigates the factors affecting adoption intention of Smart TV in UK, and whether the customer's perception varies according to their viewing behavior and motivation. The proposed research model is empirically verified through an online survey of early adopters. Previous research has highlighted the gap in Smart TV research which is the consumer behavior perspective. The current study addresses this gap by integrating different theoretical perspectives from IT adoption and mass communication literature, providing a better explanation of Smart TV adoption and viewing behavior by end users. The findings also provide practical insight for marketers and policymakers of Smart TV devices and content providers in order to develop successful segmentation strategy.
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