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This study discusses the case of a 200 m2 container garden set up in a polluted and neglected area of the School of Management and Economics of the University of Turin. ‘L’Orto della SME’ is self-managed, and it has become a hub for a variety of stakeholders, within and outside the university. The project is part of the framework Proposal for Citizen Engagement, promoted by EIT Food Cross-KIC, which contributes to the New European Bauhaus (NEB). The paper looks at how such projects contribute to create social cohesion around sustainability issues of circularity and waste management. The case presents several autoethnographic elements, like tales and stakeholders’ voices, stemming from the direct involvement of the authors in developing the project. The article presents how a stakeholder network was created and how internal and external stakeholders were involved in co-creation activities, such as (multi-stakeholder) workshops and focus groups. Our findings show that NEB principles can be effectively applied to initiatives like the container garden to tackle issues of social inclusion, equality and sustainable production and consumption. This is further emphasized by the empowerment and agency gained by diverse stakeholders to approach sustainability matters.

An alternative football club in a liquid modernity: FC United of Manchester Critical management studies have taken an interest in 'utopian' models of management, especially within alternative organizations. This article focuses on FC United of Manchester, a small football club with 5000 members, whose principles of inclusion, affordability, community, and friendship evoke ideas of utopianism and collectivism. About 30 fan-owned football clubs exist in the UK, each with their own raison d'être, but all discontented with the commodification of the game. Bauman's concept of 'liquid modernity', in which individuals find self-realization through consumption, is used to analyse how FC United reacts to the individualization and commercialization of football. This analysis employs CMS concepts to evaluate whether FC United is a genuine alternative to standard business models, and gives an empirical and critical dimension to liquid modernity as a framework for understanding society.

PurposeThe purpose of this paper is to extend research on boundary making and breaking through alternative football clubs. These entities have borne out of the disappointment caused by the neoliberal turn of the football industry, which excluded traditional fans from being active actors and therefore call for study and generalization of specific forms of alternative accountability.Design/methodology/approachThe study looks at emerging trends in the accounting and sport literature by drawing on two concepts that emerged in critical scholarship: critical performativity and critical dialogical accountability, with the aim of better understanding how these elements are developed and shaped within an alternative form of football organization. The focus on Football Club United of Manchester drives the ethnographic approach with data collected via participant observation, field-notes, documental analysis and semi-structured interviews.FindingsThe research shows that the pillars of the club's ethos, pushing its critical performative interventions toward setting new boundaries, are democratic governance and accountability, favoring participation and inclusion, and strictly linked to this, a responsibility to local communities. However, the study also highlights the difficulties of maintaining these boundaries when core values are threatened by degeneration.Originality/valueThe study makes a novel contribution to the field of accounting and sport, showing how an alternative football club adopts inclusive accountability systems that go beyond mainstream neoliberal practices. Such an inclusive approach can stimulate critical performativity, moving away from means-end rationality.

This paper presents in detail a critical reflexive discourse on a transformative learning activity that engaged 140 students of the “Risk Management and Green Business Strategy” module at the University of Turin. During the course, students were asked to find, analyze, and propose a solution for a self-identified challenge working in close partnership with local urban companies on sustainability issues. Following a project-based learning approach, this paper compares two different group of students. The treatment group, i.e., the students following the ESD module, was then compared with a control group represented by the students from the traditional course of the previous year, in terms of their willingness to orient their future career on sustainability topics. Findings point out clear impacts on the study of sustainability-related disciplines (i.e., + 372% of thesis on sustainability) and on long-term career orientation of students on sustainability-oriented master and jobs.