In digital management, multimedia content and data can easily be used in an illegal way-being copied, modified and distributed again. Copyright protection, intellectual and material rights protection for authors, owners, buyers, distributors and the authenticity of content are crucial factors in solving an urgent and real problem. In such scenario digital watermark techniques are emerging as a valid solution. In this paper, we describe an algorithm-called WM2.0-for an invisible watermark: private, strong, waveletbased and developed for digital images protection and authenticity. Using discrete wavelet transform (DWT) is motivated by good time-frequency features and well-matching with human visual system directives. These two combined elements are important in building an invisible and robust watermark. WM2.0 works on a dual scheme: watermark embedding and watermark detection. The watermark is embedded into high frequency DWT components of a specific sub-image and it is calculated in correlation with the image features and statistic properties. Watermark detection applies a re-synchronization between the original and watermarked image. The correlation between the watermarked DWT coefficients and the watermark signal is calculated according to the Neyman-Pearson statistic criterion. Experimentation on a large set of different images has shown to be resistant against geometric, filtering and StirMark attacks with a low rate of false alarm. Published by Elsevier B.V. MSC: 65T60; 65Y99; 68U10; 94A08; 94A62

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