Objectification – reducing a someone to a something – represents a powerful and potentially damaging way in which we can see and treat others. Women are often victims of processes of objectification that occur whenever a woman is reduced to her body or certain body parts. What remains unclear is the extent to which a woman becomes an object when objectified. Using the oddball paradigm in three experiments, participants’ neural activity was measured while they analyzed frequently presented male and female human stimuli and infrequently presented gender-matched doll-like objects. The infrequent doll-like objects were expected to trigger a late event-related neurophysiological response (P300) the more they were perceived different from the repeated, human stimuli (i.e., the oddball effect). In Experiment 1, the oddball effect was significantly smaller for objectified women compared to objectified men. Results of Experiment 2 confirmed that this effect was confined to objectified depictions of women. In Experiment 3, no semantic references to the human-object divide were provided, but objectified women were still perceived more similar to real objects. Taken together, these results are the first to demonstrate that the perception of women, when objectified, changes in essence beyond the metaphor.

Sexual objectification – perceiving or treating a woman as a sexual object – is a widespread phenomenon. Studies on sexual objectification and its consequences have grown dramatically over the last decades covering multiple and diverse areas of research. However, research studying sexual objectification might have limited internal and external validity due to the lack of a controlled and standardized picture database. Moreover, there is a need to extend this research to other fields including the study of emotions. Therefore, in this paper we introduce the SOBEM Database, a free tool consisting of 280 high-resolution pictures depicting objectified and non-objectified female models expressing a neutral face and three different emotions (happiness, anger, and sadness) with different intensity. We report the validation of this dataset by analyzing results of 134 participants judging pictures on the six basic emotions and on a range of social judgments related to sexual objectification. Results showed how the SOBEM can constitute an appropriate instrument to study both sexual objectification per se and its relation with emotions. This database could therefore become an important instrument able to improve the experimental control in future studies on sexual objectification and to create new links with different fields of research.

Men’s partner-sexual objectification has been linked to increased self-objectification and diminished well-being in women. Some recent findings have also demonstrated that men’s partner-sexual objectification is related to increased violence in the relationship. However, mechanisms driving this association remain unexplored. In the present research, we collected data on women and men involved in heterosexual romantic relationships and investigated the associations between men’s partner-sexual objectification, women’s self-objectification, and both partners’ attitudes toward dating violence. Study 1 ( N = 171 heterosexual couples) provided first evidence for the link between men’s partner-sexual objectification and their attitudes toward dating violence. Furthermore, men’s attitudes toward dating violence mediated the relationship between sexual objectification of their partners and women’s attitudes toward dating violence. These results were replicated in Study 2 ( N = 235 heterosexual couples). Findings of this study also revealed that, along with men’s attitudes toward dating violence, women’s self-objectification acted as a mediating mechanism linking experiences of being sexually objectified by the romantic partner and attitudes toward dating violence in women. Implications of our findings for the issue of dating violence are discussed.

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