Identifying the target audience for hot pot snacks and which factors influence their buyer behaviour is vital information for product developers and manufacturers. The reported market research evaluated the effect of changing lifestyles on the growth of the pot snack market and investigated consumer opinion of pot snacks with particular regard to their nutritional status. This information is of particular interest to health professionals involved in improving the nation's health. A consumer questionnaire measured the opinion of pot snacks, frequency of consumption and influences on the growth of the pot snack market. The 150 consumers comprised   86   males   and 64   females   aged   11–74 years.   The data was analysed using chi‐square (Statistical Package for Social   Sciences).   Results indicated   that   within   the   pot snack market, there are a variety of reasons determining the demand for pot snacks. The frequency of consumption is influenced by knowledge and opinion about the nutritional content of the pot snack product, suggest‐ing that consumers are now demanding health as well as convenience.

The objectives of this article are to explain the importance of company culture and to point to the appropriateness of customer orientation as a method of expressing culture. The article further determines the connection between customer satisfaction and employee satisfaction and points to possible resistance when creating company culture through customer orientation. It further defines the relation between company mission and culture and explains the significance of researching value and researching customer satisfaction as basic preconditions of customer orientation in culture.

There is no sound reason to believe that there will not be a single global market in air transport''. Those were the words of Sir Colin Marshall, the chairman of British Airways.To give the airline an image of being a global airline, the amount of £60 million had been earmarked. Simultaneously, British Airways Chief Executive Robert (Bob) Ayling wanted the firm to become the best-managed company in Europe, by the year 2000. This case study assesses how British Airways have gone about achieving this goal.

School is a major area for providing young people with nutritional knowledge and skills. In Northern Ireland home economics is taught to 11–12 years olds (CCEA,1998). The 1988 Education Reform Act introduced the national curriculum and home economics as a subject was effectively abolished in English schools. Key stage 3 pupils in England are taught nutrition in Science, Design and Technology and in the cross curricular theme of health education (SCAA, 1996). The aim of the study was to compare the attitudes and nutritional knowledge of children in Merseyside, England (M) and Northern Ireland (NI). A questionnaire was designed, which examined attitudes to aspects of healthy eating and tested the subject's knowledge, practical and theoretical, on nutrition and healthy eating. Subjects aged 11–12 years were recruited (M:541, NI:128). The results indicate that the healthy food message seems to have been better learnt by children in Merseyside but results of surveys in Merseyside into eating habits suggest that many have not put this knowledge into practice.

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