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Against a new round of socio-economic change, (i.e. 'Industry4.0', 'Knowledge Economy') many small and medium-sized industrial towns outside agglomeration areas, have renewed problems in attracting economic development in the same way as larger cities. This article refers to the term Industrial Culture, as a tool to unlock previously unused potentials in such areas. It show along some examples to potential of Industrial Culture to mobilise new endogenous potentials in (old) industrialised regions, tackling place-bound problems or needs of the municipalities or sectors -thereby focussing directly on (perceived) needs of regional development in the regions. While aims and outcomes of the activities discussed in this article are rather long-term and thus difficult to assess, these approaches allow regions to tap in already existing resources, in addressing important part of the history and presence of (old) industrial places. Thereby it reaches a higher level of acceptance and regional stakeholders can be motivated to sustain this development, creating an interesting platform for regional dialogue and action.Keywords: Industrial Culture, Regional Development, EU policies, Territorial Potentials, Small-and medium-sized towns INTRODUCTIONIn the frame of major societal and economic changes, Europe's industrial societies transformed over the last decades towards interlinked information societies which are increasingly based on knowledge-intensive services and creative industries. However, these developments are affecting territories in very different and uneven ways. Urban agglomerations are the major hubs in these developments, being the preferred location of innovation and the knowledge economy, often merging manufacturing and design sectors. By contrast, small and medium-sized towns in rural environments often continue to have a small industrial base. Moreover these regions do not succeed in attracting knowledge economy in the same way as large cities. At the same time, political attention to industrial production is increasing in the aftermath of the financial crisis. In a recent communication to the EU Parliament, the EU Commission 'considers that a strong industrial base will be of key importance for Europe's economic recovery and competitiveness' [1]. In a similar vein, national and regional governments set up strategies for reindustrialisation through the development of 'Industry 4.0' or smart specialisation strategies -both aiming at an increased valorisation of industrial labour. Additionally, one can notice a new interest in former industrial sites

Danko Simic widmet sich in diesem Beitrag der Frage wie Warenzirkulation als Regionalisierungsprozess aus einer mehr-als-menschlichen Perspektive verstanden werden kann und nutzt dabei schlaglichtartig Ergebnisse seiner Forschung zur Zirkulation von Hühnerfleischprodukten in Südosteuropa. Im Sinne der Begriffserkundung regt er dabei an unsichtbaren oder vielmehr unsichtbar gemachten Regionen nachzuspüren.

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