This paper studies the factors affecting the entrepreneurial intention of women with survey data of women aged 18-40 years old in Thai Nguyen province. From survey data of 205 women in the area, the authors evaluated factors through techniques including: Cronbach's Alpha coefficient analysis, exploratory factor analysis EFA, regression analysis and hypothesis testing. Research results show that there are six factors affecting women's entrepreneurial intention, including: Attitudes towards money; Government support policy; Achievement needs; Perceived behavioral control; Entrepreneurship education; Attitudes towards entrepreneurship. The research results suggest some implications for women intending to start a business, local policy managers.
The goal of internal marketing is to satisfy internal customers and retain employees. When internal customers are satisfied, they will become more loyal and committed to the company. Internal customers will be ready to serve to satisfy and create loyalty of customers outside the business. Thus, internal marketing needs to be done before doing external marketing. The function of internal marketing is that the internal communication between the business and its employees must function effectively before the business can succeed in realizing its goals in relation to the external market. This study aimed to measure the internal marketing components at garment enterprises in Thai Nguyen province. The data was collected from the survey results of officials and employees at garment enterprises in the province. The data were processed by the statistical software SPSS 22.0, the scale was tested by Cronbach Alpha coefficient and the exploratory factor analysis (EFA) model. As a result, there are seven internal marketing components at garment enterprises in Thai Nguyen province, including motivation and reward system, internal communications, staff selection, recruitment, staff training and development, support system, and employee empowerment.
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