The starting point for this article is the observation that American cultural influence never waned in socialist Czechoslovakia despite all attempts of the Communist Party to eliminate it and the Communist Party’s seemingly omnipotent position. The study focuses on the relationship between state policies, producers’ interests, and consumers’ demands, a triad more complex than the dichotomy of an “omnipotent” totalitarian regime versus an oppressed society. It describes the distinct phases in managing American cultural influence and illuminates the various interests and factors that contributed to the popularity and spread of “American” cultural goods. As the article shows, the approach of the Communist Party in prioritizing the political function of culture over entertainment or aesthetics facilitated consumers’ interest in cultural imports from abroad, mainly from the US. This interest in American cultural goods, in turn, exerted pressure on producers of culture and intermediaries to satisfy the demand. As a result, the American cultural influence not only survived in Czechoslovakia during the forty years of the Communist rule, but rather intensified and eventually took on a subversive force.

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The paper investigates the evolution of the first manned international space mission – a rendezvous and docking between a US and a Soviet spacecraft in 1975 known as the Apollo-Soyuz Test Project (ASTP). The aim is to reconsider the rationales behind the ASTP from both a conceptual and an empirical perspective in order to get a better understanding of the evolution of international cooperation in the highly competitive and strategic field of space technology. Based on archival sources from Moscow, it sheds some light on those factors that led to a change in the previous reluctance of Soviets to cooperate with the US in the manned spaceflight. From the theoretical point of view, it argues that the ASTP was as much a tool of competition as one of cooperation and resulted from an interplay between cooperative and competitive logics. To explain the turn towards cooperative practices, the article looks at the complex constellation of competitive relations that existed within the national and international context of space exploration and changed in the late 1960s and early 1970s. The decisive role in those changes was played by factors that can be subsumed under the notion of the so-called “third.”