Although an evident reality in organisations where females work with young people, there has been no specific research to date exploring why females in positions of trust engage in sexually abusive relationships with adolescents. This study investigated the subject through a qualitative analysis of ten case studies from England drawn from the employment and safeguarding environment, comparing findings with existing studies into female sexual offenders in general, research into male 'professional perpetrators ' and Gannon et al.'s (2008) Descriptive Model of Female Sexual Offending. The research highlighted a number of key similarities and differences between those who abuse in positions of trust and those female sexual offenders who abuse children in wider contexts. With respect to etiological factors the similarities included unstable lifestyle, relationship difficulties, low self-esteem, cognitive distortions and emotional self-management problems. Motivations for this sample appeared to be primarily driven by intimacy needs. Differences were identified relating to lower levels of substance abuse, a higher age range and socio-economic status, less prevalence of severe social skills deficits and chaotic and abusive backgrounds in this subject group. All of the women in the study followed an Implicit Disorganised pathway of abuse and maternal approach to the abusive behaviour.

Restrictions on advertising about services performed by professional groups have recently been questioned by the government and consumers. The purpose of this study was to determine dentists' attitudes about the use of advertising in their profession and to compare the results with responses from physicians, attorneys, and accountants. While a survey of these groups in three metropolitan areas indicates mild support for advertising in general, there was a definite negative reaction to advertising in the respective professions. Participants also reported their attitudes about the effects of advertising on prices and fees, quality of services, and public expectations and governmental regulations.

Over the past five years restrictions on advertising by various categories of professionals have gradually been reduced. A study was conducted in 1976 and replicated in 1981 to provide a basis for comparison of the change in attitudes by dentists toward advertising in general, advertising of fees, advertising of services, and the effect of advertising on various public issues. The attitudes of dentists toward advertising changed significantly during this period, generally becoming more positive.