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Having great diversity of strategies acquire  d by company for winning the competition in the manufacturing industry. One strategy as a new concept that we proposed in this paper is, a strategy of beginning players or commonly known as the first mover, in renewable energy business. The study of literatures address in several different companies and the market conditions which vary. The discussion focus on the Indonesia market preparation that will soon facing on the Asian Economic Community (AEC) competition in 2015. PT. LEN Industri as the state-owned company for the case discussion, which is one of the renewable energy business in Indonesia. The importance discussion is a competitive strategy in terms of product innovation and the ability entrance to the new markets. The Ansoff matrix used in that competitive strategy formulation. At the end of this discussion, it was concluded that there are four main elements that should be concerned for the first mover, such as: asymmetric information, technology leadership, switch costs and regulation.

Several studies have reviewed new-renewable energy management, but very few studies focus on the study of competitive strategies and competitive advantages in the business of renewable photovoltaic energy production. This study tries to fill the gap of the literature. This study uses the structural equation modelling approach to data collected through questionnaires. Observations were made on the Directors who work in the company that focus on the management of Renewable Energy Photovoltaic in Indonesia. The results show that the development of competitive strategy is not influenced by external factors of the company. External factors also have no effect on competitive advantage either directly or indirectly. However, product innovation plays a role in the formation of competitive strategies, and indirectly influences competitive advantage of Renewable Energy management company in Indonesia.

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