An attempt was made in the present study to explore the structural requirements of known estrogen receptor (ER) modulators for biological activity using pharmacoinformatics approaches to elucidate critical functionalities for new, potent and less toxic chemical agents for successful application in estrogen therapy. For this purpose a group of non-steroidal ligands, 7-thiabicyclo[2.2.1]hept-2-ene-7-oxide derivatives were collected from the literature to perform quantitative structure-activity relationship (QSAR), pharmacophore and molecular docking studies. The 2D QSAR models (R for α-and β-subtypes respectively. The functionalities developed in the QSAR and pharmacophore studies were substantiated by molecular docking which provided the preferred orientation of ligands for effective interaction at the active site cavity.