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Purpose -The primary purpose of this article is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief introduction to the concept of trust, of highlighting the scope and scale of research into the concept in a range of disciplines, and of stimulating more research in areas identified as still being under-explored. Design/methodology/approach -This is a discursive paper based on analysis and synthesis of trust literature and of submissions to the special issue. Findings -This paper finds that despite a broad spectrum of disciplines that investigate trust, and despite this special issue in the area of marketing, there are still areas open for research into trust in marketing, for example the role of trust in a B2C context, the impact of indirect (referent) experience versus direct experience of levels of trust, and exploring the concept using more interpretivist or phenomenological approaches.Research limitations/implications -The historical synthesis provides researchers new to the field with some foundational literature. For those interested in current thoughts, the discussion provides a synthesis of the areas represented by the paper in this special issue. For those interested in new areas it offers suggestions as to some possibilities. Originality/value -The value of the paper lies in linking the special issue articles to areas of current interest and the identification of under-researched areas of trust in a marketing context.

PurposeThe primary purpose of this bibliography is to provide a compilation of trust‐related articles from the disparate fields in which trust has been explored (from psychology to sociology and information systems to marketing. Years in its compilation and (still incomplete), it provides a listing that is not easily obtained even with the search capability of the internet and electronic library catalogues. Its secondary purpose is to highlight which articles are used most by marketing‐related trust researchers both in general and within the submissions to the special issue.Design/methodology/approachThe bibliography was compiled via search and analysis of databases, reference lists, bibliographies, internet searches, library catalogues, university web pages, researchers' curricula vitae (inter alia) for conference papers, journal articles, and books that use trust as a key concept within the work.FindingsThe paper finds that there is a plethora of material on trust, but spread across several thousand sources. No single comprehensive collection exists and the need for such a compilation is of value to researchers.Research limitations/implicationsThe paper is an invaluable source of references on trust from across a wide range of academic disciplines.Originality/valueThe main contribution of the paper is the cross‐disciplinary nature of the compilation of reference materials.

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