After nearly 100 years, Extension has achieved a great deal. However, shrinking budgets from our traditional funders require us to think of new ways to address the needs of tomorrow and target programs that demonstrate impact and outcomes today. The field specialist model enables Extension to better address specific critical issues, leverage talent and resources, and develop collaborative partnerships that foster non-traditional funding opportunities while complementing the work of the county-based educator. The field specialist position may very well be the driving force in the 21st century Extension model.