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As with all new ideas, the concept of Open Innovation requires extensive empirical investigation, testing and development. This paper analyzes Procter and Gamble's 'Connect and Develop' strategy as a case study of the major organizational and technological changes associated with open innovation. It argues that although some of the organizational changes accompanying open innovation are beginning to be described in the literature, more analysis is warranted into the ways technological changes have facilitated open innovation strategies, particularly related to new product development. Information and communications technologies enable the exchange of distributed sources of information in the open innovation process. The case study shows that furthermore a suite of new technologies for data mining, simulation, prototyping and visual representation, what we call 'innovation technology', help to support open innovation in Procter and Gamble. The paper concludes with a suggested research agenda for furthering understanding of the role played by and consequences of this technology. The role of technology in the shift towards open innovation r

This paper examines how suppliers of complex capital goods are moving into the provision of integrated solutions -unique combinations of products and services that address a customerÕs specific business problems. Integrated solutions providers need to develop or acquire new capabilities as they shift from being product-or service-centric to customer centric. Integrated solutions projects extend the traditional life-cycle to include pre-bid and post implementation activities requiring innovative approaches to creating value for suppliers and their customers.