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In recent years, a new wave of hyperlocal community news websites has developed in the United Kingdom (UK), with many taking advantage of new opportunities provided by free open-source publishing platforms. Given the trend in the UK newspaper industry towards closure and retrenchment of their local and regional press titles, it is perhaps understandable that policy-makers have shifted their gaze to these sites. This article examines the viability of hyperlocal news services with a particular focus on those that are independently owned and managed. Such operations often have a longevity that sits in contrast to a number of failed attempts by major media organisations to operate in the hyperlocal space. Yet many of the business models that underpin these sites seem precarious, often benefiting from a degree of self-exploitation. Drawing on 35 interviews with hyperlocal news publishers from across the UK, this article argues that publishers draw upon a civic discourse in order to make sense of their practice. This framing may limit the potential to develop economic sustainability and risks alienating policy-makers keen to work with an idealised "fictive" hyperlocal entrepreneur.

Increased interest in hyperlocal news has led to growing evidence of its economic value, its ability to play traditional democratic roles associated with news, and its merits and deficiencies in comparison with the outputs of a declining established commercial news industry. Given many hyperlocal producers cite the desire to play a role in producing better communities, this paper breaks new ground in examining the social and cultural dimensions of hyperlocal journalism's news-making, community-building, and place-making roles. We examine this emergent cultural form's affinity with telling stories, and enabling conversations, about civic and political concerns, but also its affinity with, and celebration of, the banal everyday. Employing the novel theoretical concept of reciprocal journalism, we provide new evidence about the mutually reinforcing online, and offline, practices that underpin relationships between producers and the communities they inhabit and represent. Drawing on evidence from the most extensive multi-method study of UK hyperlocal news to date, it demonstrates the different kinds of direct and indirect reciprocal exchange practices common in community news, and shows how such work, often composed of journalistic and community-activist practices, can enable and foster relationships of sustained reciprocity which improve and strengthen both hyperlocal news and the communities it serves.