No abstract

Scholars have produced several theories and models to explain why individuals adjust to hazards. While findings from these studies are informative, studies have not considered how threat and coping appraisals may have differential effects on varying types of hazard adjustments, or how these findings may generalize to vulnerable populations. This study expands on the Protection Motivation Theory to explore the factors that shape hazard adjustment intentions among college students, a population traditionally defined as vulnerable, in response to tornado risk. An online survey was administered to college students (n=377) at Oklahoma State University, situated in a region that experiences considerable tornado risk. While the correlations between threat appraisal and tornado hazard adjustment intentions are smaller than the correlations between coping appraisal and tornado hazard adjustment intentions, findings suggest that threat appraisals become more important for influencing college students’ adjustment intentions when adjustment activities are complex (e.g., tornado shelter, home insurance), rather than basic (e.g., flashlight, first aid kid). This suggests that while both threat appraisals and coping appraisals are important for complex hazard adjustment intentions, basic hazard adjustment intentions are almost exclusively determined by coping appraisals. These findings have several practical implications for emergency management and provide new avenues for future hazard adjustment studies.

Tornadoes are responsible for considerable property damage and loss of life across the state of Oklahoma. While several studies have explored drivers of tornado adjustment behaviors, their results are not consistent in terms of their significance and direction. To address this shortcoming in the literature, we surveyed households using a disproportionate stratified sampling procedure from counties in Oklahoma that frequently experience tornado threats to explore drivers of adjustments. We used Structural Equation Modeling (SEM) to explore relationships among variables highlighted in the Protection Motivation Theory (PMT) and related literature that affect adjustment intentions and risk perceptions. Overall, we found the factors highlighted in the PMT are effective at explaining households’ intentions of adopting adjustment behaviors associated with tornado hazards. Threat appraisals, however, were less important than coping appraisals in explaining tornado hazard adjustment intentions. In further analysis, we grouped adjustments as 1) basic (e.g., flashlight, food and water supply) and 2) complex (e.g., insurance, storm shelter), and found that while coping appraisals are significant drivers of both adjustment categories, the effect of threat appraisals is only significant for complex adjustment intentions. We also found that emotional responses to hazards are major drivers of threat appraisals, stronger than perceived knowledge and hazard salience. Moreover, we found that demographic characteristics affect both adjustment intentions and threat appraisals. The additions to the PMT and categorization of adjustment activities improve our understanding of the PMT in different contexts. Such insights provide scholars and emergency managers with strategies for risk communication efforts.

A long-term goal for warning message designers is to determine the most effective type of message that can instruct individuals to act quickly and prevent loss of life and/or injury when faced with an imminent threat. One likely way to increase an individual’s behavioral intent to act when they are faced with risk information is to provide protective action information or guidance. This study investigated participant perceptions (understanding, believing, personalizing, deciding, milling, self-efficacy, and response-efficacy) in response to the National Weather Service’s experimental product Twitter messages for three hazard types (tornado, snow squall, dust storm), with each message varying by inclusion and presentation of protective action information placed in the tweet text and the visual graphic. We also examine the role of prior hazard warning experience on message perception outcomes. To examine the effects, the experiment used a between-subjects design where participants were randomly assigned to one hazard type and received one of four warning messages. Participants then took a post-test measuring message perceptions, efficacy levels, prior hazard warning experience, and demographics. The results showed that for each hazard and prior hazard experience level, messages with protective action guidance in both the text and graphic increase their understanding, belief, ability to decide, self-, and response-efficacy. These results reinforce the idea that well-designed messages, that include protective action guidance, work well regardless of hazard type or hazard warning experience.