The paper highlights the scientific debate on the Neurolinguistic programming (NLP) issue. NLP is a collection of approaches, communication tools, techniques, and perspectives that determine how individuals think and communicate through language. NLP is used to recognize and modify patterns of human behavior. The sensory representational system, or the method for recognizing representational systems, which is made up of five main senses, influences this process. Systematization literary sources and approaches to this issue indicate that three sensory representational systems exist in the NLP approach: visual, auditory, and kinesthetic (VAK), and that the individual’s preferred representational sensory system could explain manifested behavior and characteristics in the managerial and marketing sphere. The central purpose of the research and the significance of choice made about this area of interest is to determine each individual’s preferred representational sensory system (VAK) utilizing the original PRSS-VAK methodology. The methodological research tool was the PRSS-VAK methodology which contains nine statements, which are assessed on a scale from 1 (the least describes me) to 4 (the most describes me). The PRSS-VAK methodology would help to comprehend patterns of an individual’s behavior and allied cognitive or emotional processes. EFA (Exploratory Factor Analysis) with Varimax rotation was used to verify the methodology on a sample of 214 respondents from the Slovak Republic, and CFA (Confirmatory Factor Analysis) was used to validate the structure on a sample of 268 respondents from the Slovak Republic. This research empirically and theoretically confirms that one of the preferred representational sensory systems may be dominant. However, this may change regarding the current situation (stimulus, impulse). The research results could be beneficial as a springboard not only for researchers concerning this issue. It also indicates that quantitative research does not determine exactly to which category (visual, auditory, or kinesthetic) a certain individual belongs. Using the identification of a preferred representational sensory system could help to facilitate both management and marketing communications.

Neuromarketing research is being used by more and more companies to gain a better understanding of what is happening in a body of consumers when they are subject to marketing incentives and when purchasing decisions are being made. The presented research aims to examine the consumers' awareness of neuromarketing and their willingness to participate in neuromarketing research. Based on the goal, two hypotheses were established. The research sample consisted of 222 respondents aged from 20 to 52 years. In terms of consumer willingness to undergo Neuro-Biofeedback, we can observe that the Slovak population is more inclined to undergo the research than not to undergo.

Coaching is a complex and diverse profession with a wide range of uses. Despite determining the approach to coaching, examining the core competencies of coaches is rarely explored. The aim of this study was to design and validate the CCC3 methodology (the three core competencies of a coach). The research sample consisted of 387 respondents for the exploratory factor analysis and 532 respondents for the confirmatory factor analysis. The confirmatory factor analysis proved the existence of three factors that cover a coach’s core competencies, namely, F1—effective communication and awareness creation, F2—relationship creation and active listening, and F3—laying the foundations. The study also provides an overview of the applicability of the CCC3 methodology in coaching practice. Exploratory and confirmatory factor analysis made it possible to create a 24-item model that describes the core competencies of a coach. The verified questionnaire can be used as a tool to assess the key, i.e., the core competencies of a coach, which represent the basis for the coaching approach, enriching the issue of coaching on a practical level. It is possible to use the methodology in management and education but also wherever it is necessary to evaluate the core competencies of a coach.

Publikace neprošla jazykovou úpravou. / Publication is not a subject of language check. Za správnost obsahu a originalitu výzkumu zodpovídají autoři. / Authors are fully responsible for the content and originality of the articles.

The primary aim of the research was to find out the existence of statistically significant connections between the assessment of the effectiveness of lifelong learning and the identification of social competence by human resources who completed social competence development training and those who did not. The starting point for data collection was the VVOS questionnaire concerning the effectiveness of lifelong learning, and the AKMK questionnaire focused on identifying social competence. The research was conducted on a sample of 211 human resources, of which 118 (55.9%) were women and 93 (44.1%) men aged from 23 to 66 years. Using correlation analysis, we identified statistically significant connections between the factors for assessing the effectiveness of lifelong learning and the factors for identifying the social competence of human resources, who have completed training to develop social competence.