Purpose The purpose of this paper is to examine the extent to which consumer self-concept (self-esteem) and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion. The predictive effects of self-concept on this interaction were also explored. Design/methodology/approach Data collection was in the independent specialist fine wine store environment in Sydney, Australia. Central to the study was the development of a 33-item multi-dimensional fine wine involvement scale (Cronbach’s α =0.846 for 26 final items) for measuring consumers’ involvement. Findings Wine product involvement deepens with age but low involvement consumers perceiving risk in making the wrong product choice may well purchase fine wines for situations where self-concept is a moderating factor. In the case of low involvement wine consumers a positive association exists between situational wine choice and self-concept but no significant differences exist for self-concept across any of the consumption occasions. Age and self-concept were both confirmed as linked to levels of consumption. The findings support the notion that wine consumers aged 45 years and older are significantly more disposed to purchase fine wine products. Practical implications For self-concept to be relevant to purchase it follows that the wine consumption occasion must be conspicuous. Originality/value This study is the first to examine the extent to which consumer self-concept and product involvement influences the wine purchase decision at the retail level given the anticipated consumption occasion.

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This paper presents an interdisciplinary project that uses archaeological and historical sources to explore the formation of a penal landscape in the Australian colonial context. The project focuses on the convict-period legacy of the Tasman Peninsula (Tasmania, Australia), in particular the former penal station of Port Arthur (1830–1877). The research utilises three exceptional data series to examine the impact of convict labour on landscape and the convict body: the archaeological record of the Tasman Peninsula, the life course data of the convicts and the administrative record generated by decades of convict labour management. Through these, the research seeks to demonstrate how changing ideologies affected the processes and outcomes of convict labour and its products, as well as how the landscapes we see today were formed and developed in response to a complex interplay of multi-scalar penological and economic influences. Areas of inquiry: Australian convict archaeology and history. The archaeology and history of Australian convict labour management. The archaeology and history of the Tasman Peninsula.

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