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Worship of bear deities in pre-Roman and Roman Spain seems to have occurred for rather pragmatic reasons  having more to do with the activities of bears rather than bears themselves. I  show that this reverence originated in an important mode of subsistence in Iron Age and Roman central Spain, beekeeping, upon which the predatory habits of the bear, common in the Peninsula until recent centuries, came increasingly to encroach. I demonstrate that Latin votive dedications made to a Celtiberian deity named Arco in the region of Segovia during the early Principate should ultimately be considered as a remection of the importance of indigenous honey production. By conceptualizing Arco, whose name in Celtiberian meant ‘bear’, as a rationalization of apicultural risk, we gain a powerful new tool in understanding both the importance of beekeeping in the Iberian Peninsula and how intimately connected in some areas it was with bears.

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