Abstract. Nowadays, the use of social media, one of which is the Instagram application in the Insta Story feature, has many advantages such as its wide coverage, because it uses online facilities, and its continuous connectivity. The presence of this new media makes it easier for humans to communicate daily. In the current era, companies need to utilize their resources optimally, and try to influence consumers' buying interest through the promotion of Wellborn products. Current technological developments make it easier for consumers to find information about a product on the market. The theory used in this research is the theory of Uses and Gratification. The research method used is quantitative correlational studies applying the rank Spearmen correlational formula to test whether there is the relationship between Attraction, Convert, and Transfrom, in using the insta story feature as a promotional medium, with the interest in buying Wellborn products. Sampling was carried out on 67 respondents as well as viewers. Based on the results of the study, it is showed that there was a significant relationship between the use of Insta Story features as a media promotion and the interest in buying Wellborn products; with a total coefficient value of 66,283.Keywords: buying interest, Instagram, Insta Story, PromotionAbstrak. Penggunaan media sosial saat ini mempunyai keunggulan salah satunya yaitu aplikasi instagram dalam fitur insta story yang cakupannya luas menggunakan fasilitas online dan terhubung kapanpun. Kehadiran media baru (new media) semakin memudahkan manusia dalam berkomunikasi sehari-hari.Di era sekarang perusahaan perlu memanfaatkan sumber dayanya dengan optimal, serta berusaha mempengaruhi minat beli konsumen melalui adanya promosi produk Wellborn. Perkembangan teknologi saat ini jauh lebih memudahkan para konsumen untuk mencari informasi tentang suatu produk yang ada di pasaran. Teori yang digunakan dalam penelitan ini adalah teori Uses and Gratification. Metode penelitian yang digunakan penulis dalam penelitian ini adalah kuantitatif studi korelasional dan menggunakan rumus korelasional rank spearmen untuk menguji apakah ada hubungan antara Attraction, Convert, dan Transfrom penggunaan fitur insta story sebagai media promosi dengan minat beli produk Wellborn. Pengambilan sample dilakukan kepada 67 orang responden followers sekaligus viewers. Berdasarkan hasil penelitian, menunjukkan bahwa terdapat hubungan yang signifikan antara Penggunaan Fitur Insta Story sebagai Media Promosi dengan Minat Beli Produk Wellborn dengan nilai total koefisien sebesar 66,283.Kata kunci: Minat beli, Instagram, Insta Story dan Promosi

The purpose of this study was to investigate the effect of a guided discovery learning (GDL) toward students’ integrated ability and self-regulated. The study was post-test only control group research design and the participants consisted of students in senior high school (N = 65). The topic of buffer solution was selected both the experimental class and control class, whereas the experiment class used GDL approach and control class used expository learning (EL). The ‘Integrated Assessment’ and ‘Self-Regulated Questionnaire Form’ were used as data collection tools in the research. Results of the descriptive analysis of post-test showed that the frequency of answers was the higher category for the experimental class than the control class students. In addition, results of the MANOVA test indicated that post-test scores were students in GDL class had significantly higher total integrated ability and self-regulated scores over their traditional counterparts. In this research, it was concluded that the GDL used in relation to the topic of buffer solution had significant effect toward students’ integrated ability.

The purpose of this study was to explore the influence of teacher qualifications, classroom size, student age, and parental involvement on high school dropout rates in Sukabumi Regency. Using data from a survey of high school students in the region, multiple regression analysis was used to examine the relationships between these predictor variables and dropout rates. The results showed that all four predictor variables were significant predictors of dropout rates, with teacher qualifications and student age having the strongest influence. Specifically, having a teaching degree and license, having less than five years of teaching experience, being between the ages of 18 and 20, and larger class sizes were associated with higher dropout rates, while regular communication with teachers was associated with lower dropout rates. These findings suggest that efforts to improve teacher qualifications, reduce class sizes, and increase parental engagement and communication could help reduce high school dropout rates in Sukabumi Regency.