Bangladesh is the second-largest ready-made garment (RMG) manufacturer and exporter in the world. The RMG industry of Bangladesh has become one of the fastest-growing industries globally since the 1990s and is the main source of its foreign earnings for the last three decades. To gain an in-depth understanding of the Bangladeshi RMG industry's competitive advantages, a semi-structured qualitative interview approach was employed with 14 executives currently working in the Bangladeshi RMG industry. Porter's (1990) diamond model of national competitive advantage was adopted as the study's conceptual framework. Interpretation of the study data revealed four key competitive advantages for the Bangladeshi RMG industry: (a) price, (b) on-time delivery, (c) quality, and (d) product advantages. This study explores the RMG industry of Bangladesh and identifies the competitive advantages from the executive's perspective, thereby adding value and originality to the academic literature.
Purpose
– The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to these firms.
Design/methodology/approach
– A web-based content analysis of texts available on “About Us” or related sections of the Indian export firms was conducted. Text data were coded and interpreted.
Findings
– Physical resources seemed to be one of the most critical resources for their competitive advantages for the study samples. The ability to provide affordable and competitive prices for their products and experience in exporting were recognized as important firm resource described by the study samples.
Research limitations/implications
– The study results supported the resource-based theory of the firm by showing additional key firm resources, such as ability to maintain domestic operations and to provide competitive prices that Indian apparel exporters claimed to have. Generalizability of the results is cautioned due to the content and analysis mode of the study data.
Practical implications
– The results indicate that design capabilities, flexible production systems, and skilled labor are the key resources that provide Indian apparel industry the competitive advantage over its competitors. Therefore, Indian apparel exporters may want to continue to strengthen and emphasize these abilities to foreign buyers to complete in the global marketplace.
Originality/value
– Given the importance of Indian apparel industry in the global market place, this study builds a knowledge base of the key resources possessed by the Indian apparel export firms.
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