IntroductionParticipation in physical activity has dramatically decreased over the past decade, especially among American adult women over the age of 18 (Physical Activity Council Report 2015). The Centers for Disease Control and Prevention (CDC) reports 69.1 % of the population in the United States is considered overweight and within this group, 35.1 % is classified as obese (2015). Consumer reports (Cox 2012) show that over 65 % of women in the US wear plus-size clothing, which is defined as apparel over a US size 14 (Alexander et al. 2012). Prior research supports that weight bias is a barrier to physical activity (Ball et al. 2000;Vartanian and Shaprow 2008). Having desired clothing for exercise can promote physical activity and help obese women overcome weight bias (Lou Watkins et al. 2014). However, there is a lack of research on exercise clothing, especially with regards to the plus-size market. AbstractOver the past decade participation in physical activity for adult women has decreased while body size has increased. Overweight and obese individuals are considered the majority demographic in the United States; however, plus-sized clothing sales are minimal in comparison to other segments. Furthermore, there is little known about the clothing practices of obese women who engage in physical activity. The current study addresses this research gap by exploring obese heterosexual women's clothing practices for exercise, with an emphasis on what women wear, their perceived choices, alternatives, and satisfaction. Lowe and Anspach's (Home Econ Res J 7(2):121-127, 1978) notion of freedom of dress was the guiding conceptual framework for in-depth interviews with (n = 56) obese women. A majority of the women perceived having limited freedom in dress, and reported crossdressing in men's clothing to engage in physical activity, which resulted in a perceived lack of gender expression. Crossdressing is wearing clothing of the opposite sex and gender expression is a way in which a person acts to communicate gender within a given culture. Women in this study indicated and the authors discuss that as clothing size increases, perceived freedom in dress decreases. In order to increase freedom in dress, our participants tended to believe it is their personal responsibility to lose weight. Christel et al. Fash Text (2016) et al. Fash Text (2016) 3:11 According to the International ASTM standard table of body measurement, clothing designed for women with a 35.5″ waist circumference correlates to a plus-size 18 (ASTM D6960-04 2004). Plus-size apparel often costs more and is offered in fewer styles, colors, and varieties than apparel in standard sizes (Greenleaf and Kauffung 2015). In turn, plus-size consumers have a difficult time finding outfits that fit well, and many of these women feel excluded and frustrated during shopping experiences (Otieno et al. 2005;Scaraboto and Fischer 2013). Not having appropriate clothing for exercise can lead to further body issue concerns, and the desire to not participate in physical a...

Examining the beliefs in the fashion industry surrounding the obese is critical to understanding discrimination issues and the resultant fit and sizing issues for plus-size consumers. The fashion industry offers certain styles in limited sizing, which in turn structures our society in such a way that only certain sizes can participate in choosing and wearing fashionable clothing. Therefore, the need to examine the people’s beliefs who will work in this industry is critical to restructuring the sizing, fit and discriminatory issues experienced by fat consumers. Understanding these beliefs among student designers, or the ‘gatekeepers’ of the fashion industry, may explain why plus-size women repeatedly report feeling discriminated against by the fashion industry and have difficulty finding clothing in styles, colours and fits they desire. The results of the study indicate that fashion design and merchandising students have strong negative beliefs about obese people. This article investigates the reasoning for such disdain towards obese bodies in the fashion industry and hopes to rectify the situation by offering suggestions to normalize fat bodies and incorporate information about plus-size consumers into fashion design and apparel merchandising courses.

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