Purpose A leader plays an important role in the growth of an organization. The leader is a person who influences the standards, structure, culture and behaviour of the individuals employed in the organization. A leader also has effects on the result and productivity of teams. The purpose of this paper is to analyze the effect of transformational leadership style on team performance. This paper will also analyze the existence of a relationship between transformational leadership style and team performance. Design/methodology/approach For this study, the researcher collected the data from 354 individuals employed in IT organizations in Pune. The team members answered questions asked about the transformational leadership style, and the team leaders answered questions related to team performance. The data has been analyzed using the latest available version of Statistical Product and Service Solutions. Findings The results of this examination suggest that there is strong and positive relationship between the transformational leadership style and team performance. Further, it was also found that transformational leader helps in a great way in improving team performance which in turn increases the organization’s productivity. Research limitations/implications Few limitations of this research work are that the data collected for this research work is non-cognitive in nature and simultaneously respondents may incline to evaluate the positive facets of opinion poll more propitiously than negative facets. Secondly, the data have been collected only from companies located in Pune. Practical implications This research study provides empirical data that will be helpful for human resources department of an organization, as it can help them in the development of policies and practices. It will also provide help leaders to support employees who are seeking effective ways to support struggling employees in context to their team performance. Originality/value The present study can be differentiated from past studies, as it thinks over an ensemble of transformational leadership style as an essential antecedent of team performance and also enhances the knowledge of the researchers and practitioners about the leadership style that upshot to the team performance. This will also help the managers, researchers, organizational development specialist and employees who are seeking effective ways to support struggling employees in context to their team performance.

There is no doubt that emotions are important to advertisements and many advertisers understood that using emotional connects, it is very easy to sell brands. Emotional response has received an increased attention, since researchers demonstrated its major influence on attitude towards advertisements. During the review of literature, it has been observed that many studies have been conducted on emotional quotient towards advertisements in different media, but no such study has been conducted for Internet advertisements. While seeing the popularity and acceptability of Internet advertising in the present scenario in India, the present research was set out in order to evaluate the Emotional Quotient and Reaction for Internet advertisements. In order to get the response, the scope of the study has been limited only to the Internet advertisements relating to banking insurance products offered by banks and advertised over their websites. Basically, the research has been conducted into different phases. In the initial phase, four top rated advertisements were selected. In the second phase, the level of EQ of the selected advertisements and the corresponding reaction were analyzed. It has been observed that the emotional quotient of Internet advertisements was high, however in case of reaction factors, the Internet advertisements were found to be highly attractive, but less meaningful. In terms of vitality as a factor of reaction, the advertisements found to be average. The study would be useful for the advertisers, those who are dealing in Internet advertising as well as for the banks or the financial institutions offering insurance products and services in order to improve the meaningfulness generated over Internet.