The subject of the review article is the development of rural tourism based on innovative food products. The aim of this paper is to identify key forms of rural entrepreneurial tourism in Vojvodina. Gastronomy plays a significant role in presenting the culture and way of life of a certain area and reflects new trends in tourism-related to authenticity, sustainability, healthy lifestyle, and revival of tradition. The development of rural tourism should be based on efficient investment in the tourist offer through entrepreneurial projects that are in line with modern demand trends, including the production of food products that are gradually appearing on the market. Investing in the tourist offer in rural tourist destinations would affect the growth of income from rural tourism, and thus the economic development of rural areas and the state itself.

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In this paper, the authors research and analyze the impact of factors that decisively influence making investment decisions in enterprises operating in the agriculture and processing industry sectors. The fact is that significant foreign direct investments have been coming to Serbia for many years, but the development gap with comparable countries in Central and Eastern Europe is not decreasing. Analysis show that economic development cannot be left only to the market and foreign investments, but an appropriate economic policy is needed to encourage public and private investments, based on domestic savings. Authors believe that companies from agriculture and processing industry should be carriers of economic growth and development, employment, exports and the creation of new value, but they need a stable and predictable business environment, as well as the support of official economic policy.

Big changes are inevitable. The European Commission have made clear that environmental sustainability should be at the core of the response to the pandemic crisis. In this paper we analyze sustainable tourism as a green development strategy in order to determine ways to adapt to the changes that have taken place in the recent period, as a part of the sustainable tourism concept. Positive and negative aspects of sustainable consumption were analyzed. The positive effects of green areas in terms of human and ecology will be mentioned. We will analyze the possibility of implantation of green solutions to improve the tourist potential of the city.

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