Melihat besarnya potensi dari industri pariwisata di Sumatera Barat, masih banyak variabel penelitian yang perlu diteliti terkait dengan minat wisatawan untuk terus berkunjung ke sejumlah objek wisata yang ada di Sumatera Barat. Dilatar belakangi oleh hal tersebut, peneliti melakukan penelitian yang bertujuan untuk menganalis pengaruh Social Media Marketing, Fasilitas Wisata dan Citra Destinasi Wisata terhadap Minat Wisatawan Berkunjung. Populasi pada penelitian ini adalah wisatawan yang pernah mengunjungi objek wisata di Pulau Mandeh Kabupaten Pesisir Selatan, Sumatera Barat. Pada penelitian ini Sampel diambil dengan teknik accidental sampling method dengan menyebarkan angket penelitian sebanyak 239 orang responden. Penelitian ini menggunakan analisis regresi melalui software SPSS untuk menganalisis data, dengan melakukan pengujian validitas, reabilitas, uji asumsi klasik dan pengujian hipotesis berupa Uji-t dan Uji-F. Hasil yang didapatkandalam penelitian ini yaitu terdapat pengaruh yang signifikan Social Media Marketing, Fasilitas Wisata dan Citra Destinasi Wisata terhadap Minat Wisatawan Berkunjung pada objek wisata Pulau Mandeh baik secara persial maupun secara simultan. Hal ini menunjukan bahwa sosial media, fasilitas wisata dan Citra Destinasi Wisatayang ada pada kawasan pulau mandeh sudah mampu menarik minat wisatawan untuk berkunjung kembali dan tetap meningkatkan promosi melalui sosial media, meningkatkan fasilitas wisata dan menambah Citra Destinasi Wisata yang baru sehingga wisatawan tidak merasa bosan untuk berkunjung.

Rendahnya kepuasan kerja diduga disebabkan oleh penempatan karyawan, pengembangan karir dan kurangnya pemberian motivasi terhadap karyawan pada PT. Astra International Tbk, Auto 2000 Bypass Padang, maka Penelitian ini bertujuan untuk mengetahui pengaruh penempatan karyawan dan pengembangan karir terhadap kepuasan kerja melalui motivasi kerja pada PT. Astra International Tbk, Auto 2000 Bypass Padang. Metode pengumpulan data melalui survey dan penyebaran kuesioner, dengan sampel 85 responden. Metode analisis yang digunakan dalam penelitian ini adalah dengan menggunakan analisis regresi linear berganda dan analisis jalur (Path Analysis). Hasil penelitian yang didapatkan: (a) Terdapat pengaruh positif dan signifikan penempatan karyawan, pengembangan karir terhadap motivasi kerja dibuktikan dengan nilai t hitung > t tabel (2,195 > 1,989) dan (5,817 > 1,989). (b) Terdapat pengaruh tidak signifikan penempatan karyawan dan pengembangan karir terhadap kepuasan kerja, dibuktikan dengan nilai t hitung < t tabel (1,421 < 1,989) dan (- 2,444 < 1,989). (c) Terdapat pengaruh positif dan signifikan motivasi kerja terhadap kepuasan kerja, dibuktikan dengan nilai t hitung > t tabel (6,680 > 1,989). (d) penempatan karyawan dan pengembangan karir berpengaruh positif dan signifikan secara tidak langsung terhadap kepuasan kerja melalui motivasi kerja karyawan sebagai variabel intervening dibuktikan dengan nilai Inderect effect > direct effect atau 0,174 > 0,158 dan 0,462 > (- 0,313).

The purpose of this research was to analyze the effects of price discounts, bonus pack, and in-store display on impulse buying at Supermarkets in Padang City. This study used quantitative method to investigate certain populations and samples. The sampling technique used in this study was accidental sampling; a sampling technique based on coincidence, such as anyone who accidentally meets the researcher can be used as a sample. The number of respondents in this study is 96 respondents. The results of this research was that price discount, bonus pack, and in-store display had positive and significant effect on impulse buying. Price discounts and instore display partially had positive and significant effect on impulse buying, Bonus pack did not have significant effect on impulse buying. Based on the result of this research, Supermarkets in Padang City can improve impulse buying through price discounts given to the consumer and in-store display that will be able to stimulate the impulse buying of consumers so as to increase the profitability of the supermarkets.

This study aims to determine how much influence product quality and price have on purchasing decisions through word of mouth as an intervening variable (a case study on the kitchen culinary of mbok ghenduk purus in the city of Padang). This study uses a population of visitors with 98 samples obtained through purposive sampling method. This study uses multiple linear regression analysis. The results of this study indicate that there is a positive and significant effect on product quality on word of mouth, price has a positive and significant effect on word of mouth, product quality has a positive and significant effect on purchasing decisions, prices have a positive and significant effect on purchase decisions, word of mouth has an effect positive and significant impact on purchasing decisions, the indirect effect of product quality on purchasing decisions through word of mouth is greater than the direct effect of product quality on purchasing decisions, so it can be concluded that word of mouth is able to become an intervening variable between product quality and purchasing decisions. Direct price on purchasing decisions through word of mouth is greater than the direct effect of price on purchasing decisions, so it can be concluded that word of mouth can be an intervening variable between price and purchase decisions. Finally, the authors suggest that purchasing decisions can affect product quality and price intervening with word of mouth.

The purpose of this study was to determine how much influence Tangibles, Reliability, Responsiveness, Assurance, Emphaty on Customer Satisfaction at Trans Padang Bus Service Users. Methods of data analysis using a questionnaire, with a sample of 100 respondents. The data analysis method used is Multiple Linear Regression Analysis. Based on the research results show that Tangibles, Reliability, Responsiveness, Assurance, Emphaty have a positive and significant effect on Customer Satisfaction. The Tangibles, Reliability, Responsiveness, Assurance, Emphaty variable contribution has an effect of 66.1% while the remaining 33.9% is influenced by other variables outside of this study. Based on the results of this study, it is hoped that the Management of the Company can increase Customer Satisfaction, where in this study the Reliability variable has a dominant influence on Customer Satisfaction of Trans Padang Bus Service Users, so it is advisable to pay more attention to the problem of Reliability, because it has a dominant influence on Customer Satisfaction of Service Users. Trans Padang Bus.