Purpose – The purpose of this study is to develop a value-creation measurement which is applicable to the supplier–overseas distributor relationship. As cross-border cooperation is increasingly important, there is yet no appropriate scale to measure the relationship value between the supplier and the distributor in cross-boundary context. Design/methodology/approach – With a view to establishing the measurement scale for the relationship value created between manufacturer and its overseas distributor, this study uses exploratory factor analysis, confirmatory factor analysis (CFA) and regression to test reliability, convergent validity, discriminant validity and nomological validity of the scale. Findings – The scale is made up of six factors, including “customer service”, “relationship interaction”, “cost reduction”, “product promotion”, “product sales” and “information offering”; subsequent statistical tests strongly support the measurement. Research limitations/implications – First, the sample collection was not conducted randomly, and the sample was limited to 190 valid questionnaires. Future research might be conducted randomly or in a longitudinal fashion to increase the sample size. Second, this study focuses mainly on manufacturers in the mechanical parts industry and was conducted unilaterally to discuss the creation of relationship value. It is suggested that future researchers investigate relationship value generated in cross-border cooperation from a bilateral perspective or discuss cooperative relationships in other industries. Practical implications – This study creates a functional scale to measure the supplier–distributor value creation in cross-border cooperation, and it proves that six factors pertaining to relationship value have significant positive correlation with operating performance; in this regard, in supplier–distributor cooperative relationship, more value the distributor creates for its supplier, the better the operating performance of the supplier will be. Originality/value – In the academic sense, this measurement will be of substantial help to future empirical research on a larger scale. When applied to practice, this measurement supplements the extant body of value-measuring tools and works as an evaluation index for choosing overseas distributor.

The prevalence of mobile smart devices, improvements to mobile communication network infrastructure, and development of online financial transaction technology have made mobile payment a key role in e-commerce. Mobile payment's features such as convenience, speed, real-time transfers, and being environmentally friendly have gradually made it a popular method of payment among consumers. Although mobile payment provides numerous benefits to consumers, its payment application and privacy have hidden concerns that deter them. China has the largest number of mobile payment users worldwide; therefore, this study recruited Chinese consumers as research subjects. An online questionnaire was used to examine the perceived benefit (PB), trust (TRU), subjective norm (SN), attitudes toward use (AU), continuous usage intention (CUI), and perceived risk (PR) of consumers related to mobile payments. The questionnaire received 504 responses; 30 were eliminated from participants who did not use mobile payment or that were invalid, leaving 474 valid responses for a valid response rate of 94.05%. The research results showed that: (1) PB, TRU, SN, and AU had significant positive effects on the CUI of consumers; (2) PB, TRU, and SN had significant positive effects on the AU of consumers; (3) AU partially mediated the positive effect of PB on CUI and that of TRU on CUI, and completely mediated the effect of SN on CUI; and (4) PR had significantly and negatively mediated the effects of PB, TRU, SN, and AU on consumers' CUI. Table 3 indicates that PB had a significant positive effect on CUI (β = 0.516, t = 13.071, p ≤ 0.001), the explanatory power of the model after adjustment was 26.4%, and F (1,472) = 170.853 achieved a significant level (p ≤ 0.001), indicating that high consumer PB of mobile payment was associated with high CUI. Therefore, H1 was supported. Similarly, Models 2-4 revealed that TRU (β = 0.332, t = 7.655, p ≤ 0.001), SN (β = 0.205, t = 4.547, p ≤ 0.001), and AU (β = 0.341, t = 7.654, p ≤ 0.001) had significant positive effects Model 1 in

Abstract. In view of the economic potential and continuous innovation of mobile social network games (mSNGs), this paper uses the questionnaire survey to collect 389 valid samples from the "Honour of kings" game, which is ranked first in global mobile game revenue in 2017, to explore the antecedents of loyalty in mobile game. The results show that the information, interaction and playfulness of sSNGs have significantly positive impacts on the trust and loyalty of the players. Among them, the playfulness has the most significantly direct effect on trust and loyalty, and the trust has the partially mediating effect. The results are helpful for the product design and continuous development of mSNGs. It is also proved that the playfulness and trust are the important influencing factors of loyalty.

Abstract. In view of the consumption potential of young online game players in China, this study collected 385 valid samples through questionnaire survey to explore the influencing factors of their consumption intention. The results show that the player's achievement experience and immersion experience have a significant positive impact on the trust at the same time, and the trust and social experience have a significant positive effect on the game consumption intention. This study also confirms the importance of the motivation theory for the consumption intention of online games.

With the rapid development of "single economy" in China, and the continuous expansion of customized tourism market, this study explores the impact of personalized services, group services, tourism safety, and tourists' word-of-mouth on consumers' personalized group tourism willingness from the perspective of personalized group tourism. In this study, 447 questionnaires were collected, 40 invalid questionnaires and 407 effective samples were deducted, and the effective sample rate was 91%. The results show that personalized service, tourists' word-of-mouth, group service and tourism safety have significant positive effects on the personalized group intention; especially, personalized service has the greatest impact on the personalized group intention, while tourism safety has only a slight significant impact on the personalized group intention.