To provide environmentally sustainable development of a wood processing enterprise, it is necessary to implement environmentally sustainable products. The study focuses on identifying the factors of consumer perception of environmentally sustainable wood processing products and recommends how to ensure such product development. The main objective of the research was to survey the perception of environmentally sustainable wood processing products by consumers and to identify the factors that consumers take into account when making purchasing decisions. The survey was conducted by the method of questionnaire, addressing 754 adult inhabitants of Slovakia. The results revealed that the most frequently indicated reason for purchasing environmentally sustainable wood processing products was that they had a positive impact on health. The most commonly identified reason why consumers do not buy these products was their high price. The survey results should help understand the needs of consumers with regard to the environmental aspects of wood processing products, and thus ensure better satisfaction of their environmental needs.
• Forestry and wood-processing industry are sectors based on renewable ecological natural resources of wood raw material. Wood mass processing should be based on sustainable development, which involves the economic and social development based on environment preservation. Green logistics, which leads to change in creating the product value, characterizes different possibilities to measure and minimize the ecological impact of logistics activities and puts emphasis on sustainable ecological orientation (Gunasekaran and Spalanzani, 2012). This is mainly waste separation and recycling.European markets, the Slovak economy is directly dependent on, require development of fi elds of industry, which have a certain specifi c position in the market (Bikár and Kmet'ko, 2015). Within the framework of the Slovak economy, this position is undoubtedly held by wood processing and forestry, which is the result of their comparative advantages. Wood processing and forestry of the Slovak Republic are relatively independent of the supply of raw material, and they can always show active balance of the foreign market. Wood processing and forestry, considering the positive state of raw material, good geographical location, and the acceptable energetic demand of wood processing, represent an important part of the Slovak national economy, and suggest good conditions for further development of small and medium enterprises (Sedliačiková et al., 2016).One of the ways how to increase the productivity of the wood processing and forestry industry and enable the increase of export of our production (mainly in wood processing and forestry), is building small and medium enterprises operating in the fi eld of wood processing and forestry via effective allocation of investment costs into production programs, which will increase the utilization of production capacities, lower the material and energetic demands, and enable knowhow in the fi eld of environmental management of small and medium enterprises.Small and medium enterprises (SMEs) are a crucial part of economic potential in most countries of the world, and this is not different in the Slovak Republic (Lesáková, 2012). A clear and explicit defi nition of terms "small" and "medium" does not exist. Approaches to defi ning SMEs are, therefore, different from author to author (Vavrová, 2014;Nováková, 2003;Ojurović at al., 2013). Small and medium-sized enterprises (SMEs) represent 99.8 % of all businesses in the EU. Defi ning a SME is essential, as the access to finance and the EU support programs are targeted specifi cally at these enterprises. Small and medium-sized enterprises are defi ned in the European Commission Recommendation 2003/361. The main factors determining whether an enterprise is a SME are: staff headcount, and total turnover or balance sheet. According to the EC recommendation, SMEs represent those enterprises in which the staff headcount is less than 250, whose annual turnover does not exceed 50 million Euros, and/or total balance sheet does not exceed 43 million Euros.
The paper deals with the issue of the colour tones of wood and furniture products. The main aim is to identify the supply of the colour tones of wood and furniture products and to map the interest in these wood colour tones at potential customers in Slovakia. By means of two independent surveys of supply and demand for colour tones of wood and furniture products, various shortcomings have been identified. It is necessary to increase the supply of wood and furniture products with the natural colour of the wood and at the same time in colour tones of grey, white and brown. The current demand for thermowood and modified alder wood is significantly higher than the supply of such products in the Slovak market. The results of the study represent an opportunity for Slovak woodworking and furniture enterprises to adjust their range of products according to the needs of potential customers, which will bring them higher turnover and help to overcome the current problems associated with the “COVID crisis”.
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