Retail redlining is a spatially discriminatory practice among retailers, of not serving certain areas, based on their ethnicminority composition, rather than on economic criteria, such as the potential profitability of operating in those areas. Consequently, consumers in these areas often find themselves "vulnerable" because no other retailers will serve them, or they are exploited by other, often smaller, retailers who charge them higher prices and/or offer them inferior goods. What makes retail redlining worthy of scrutiny is that whereas redlining is illegal in the financial industry, retail redlining is still legal in the retailing industry. There are, however, lawsuits and lobbying efforts under way that seek to make this practice illegal. In this article, the authors define retail redlining, identify eight different commonly seen variations of it, look at both sides of the argument on this practice, and finally suggest a methodology for empirically verifying this practice.

The impact of assimilation on a consumer's susceptibility to interpersonal influence is assessed in samples of first-generation Armenian and Chinese immigrants to the US. We find that: (a) Chinese immigrants are more susceptible to interpersonal influence than are Anglo-Americans who in turn are more susceptible to this influence than are Armenian immigrants, (b) Chinese immigrants are especially susceptible to the normative type of interpersonal influence and (c) Chinese immigrants' susceptibility to both types of interpersonal influence decreases significantly as they identificationallyassimilate, whereas Armenian immigrants' susceptibility to both types of interpersonal influence decreases significantly as they structurally-assimilate into the Anglo-American macro-culture.

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The market for dead celebrities (Delebs) is large and growing. According to recent estimates, it is now worth $2.25 billion in annual licensing and royalty revenues (CBC, 2013; Kirsta, 2012). The practice is now so prevalent that Forbes began its annual ranking, in 2001, of the postmortem earnings of the “top‐earning dead celebrities.” In this paper, the author examines this practice and does the following. First, key terms are defined. Next, some of the major similarities and differences between living and dead celebrities are looked at. Following this, six major streams of theory that might pertain to Delebs are examined. They are used to explain (a) why Delebs remain popular in the consumption culture (“Nostalgia” theory), (b) why Deleb possessions are often in demand (“Celebrity Contagion” theory), (c) why many people willingly accept the products of Deleb morphing and reanimation efforts, even though they know they are not real (the “Pleasure of Imagination”), (d), why Deleb morphing and reanimation efforts sometimes fail with some audiences (the “Savanna Principle”), (e) how Deleb reanimations are typically perceived by human audiences (the “Uncanny Valley”), and (f) how Delebs should be properly used by marketers (“Fit” theory). The author concludes with some key principles learned, in addition to looking at the limitations of this paper and future directions for Deleb research.