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Making sustainability operational within organisational practice requires dealing with three interrelated questions: A "what-question", an "attribute-question" and a "who-question". The complexity of these questions needs a tailor-made interpretation of sustainability. This paper provides a framework that can be used for obtaining such a tailor-made interpretation of sustainability. This framework is based on the notion that staff members somehow need to make sense of sustainability. By taking a cognitive mapping approach, a multidimensional space of sustainability can be deduced. The interpretation of the dimensions of this space can then provide a definition of sustainability. We illustrate the framework by obtaining an image of sustainability for a firm of consulting engineers.

The experts' call for shorter postgraduate programmes to educate patient-oriented doctors partly matches students' career intentions. Most students share the intention of obtaining a direct care position that provides ample task variation, which may explain the appeal of the occupations 'emergency doctor' and 'basic specialist'. The limited interest in specific patient groups suggests a need for more exposure to the occupations linked to these groups.