Warung Sebatu merupakan salah satu bisnis layanan makanan yang mengalami penurunan drastis kinerja keuangan akibat pandemi Covid-19. Tujuan kegiatan yaitu meningkatkan wawasan dan keterampilan karyawan bagian keuangan dalam membuat laporan keuangan sederhana. Metode kegiatan yang digunakan adalah pelatihan dan pendampingan. Hasil kegiatan adalah karyawan mampu membuat dengan baik dan benar laporan keuangan sederhana menggunakan Microsoft Excel dan Warung Sebatu memiliki laporan keuangan sederhana yang terkomputerisasi. Kesimpulan kegiatan adalah penggunaan Microsoft Excel sangat membantu untuk digunakan dalam pembuatan laporan keuangan sederhana.
This study aims to analyze effectivity and forecast of interest rate BI 7-Day Repo Rate as policy reference in the implementation of monetary policy. The method was used in this study contains Vector Autoregression (VAR) to estimate effectivity of BI 7-Day Repo Rate and Autoregressive Integrated Moving Average (ARIMA) to forecast of BI 7-Day Repo Rate. Period of observation in this study used time series data during 2016.4 until 2017.6. The result of this research shows that the transformation of the BI Rate to BI 7-Day Repo Rate is the right step in the monetary policy operation in the effort to reach deepening of the financial market and strengthen the interbank money market structure so that it will decrease loan interest rate and encourage credit growth. The effectiveness of the use of BI 7 Day-Repo Rate on price stability is indicated by the positive relationship between the benchmark interest rate and inflation compared to the BI Rate. The impact of BI 7-Day Repo Rate on economic growth that tends to be positive. Forecasting the use of BI 7-Day Repo Rate shows good results with declining value levels, so this will encourage deepening the financial markets.
This aimed at analyzing the level of productivity of rice produced by organic rice farmers and non-organic rice farmers in Subak farmer group in Peguyangan Village, Denpasar. From these results, an efficient and effective alternative solution was further formulated by a farmer group to determine the decision on growing organic or non-organic rice. This research was prompted by the concepts of food security, theory of productivity and costs. The research used primary data sourced from subak farmer groups in Peguyangan Village, Denpasar and from documents that existed in the farmer group. The analysis results showed that the difference in the level of significance of organic rice was 0.740 while the non-organic rice had a significant level of 0.581. This result means that the level of productivity produced for organic rice is greater than that of non-organic rice. Based on these results, it is recommended that subak farmer groups in Peguyangan Village, Denpasar plant organic rice because its significance level is greater than that of non-organic rice but also not have to completely ignore growing non-organic rice to stabilize the food needs of Balinese people.
ABSTRAKKegiatan pembelajaran saat pandemi di Indonesia dilakukan secara daring. Perlu adanya dukungan media pembelajaran seperti yang disediakan oleh Ruang guru. Ruang guru merupakan penyedia media pembejaran yang bisa diakses menggunakan internet, sehingga memudahkan guru dan siswa saat proses belajar. Dengan persaingan yang terus bertumbuh, Ruang guru perlu memilih strategi komunikasi pemasaran yang tepat, salah satunya dengan menunjuk brand ambassador. Tahun 2021, telah dipilih lima brand ambassadors baru yang berasal dari kalangan artis. Pengabdian dilakukan untuk mengetahui perkembangan strategi komunikasi pemasaran Ruang guru melalui pemilihan brand ambassadors dan seperti apa respon masyarakat terkait hal tersebut. Metode pengabdian melalui proses tahapan, pelaksanaan, dan evaluasi. Diketahui bahwa masyarakat setuju akan terpilihnya brand ambassador Ruangguru 2021 dan dinilai mampu meningkatkan positif perusahaan. Teori strategi komunikasi pemasaran yang dilakukan adalah pull, push, dan profle strategies. Hasil akhir kegiatan PKL menunjukkan sebanyak 40 responden setuju atas pemilihan brand ambassador, diantaranya 28% memilih Prilly Latuconsina sebagai “ikon” Ruang guru paling sesuai. Selain itu, banyak pengguna yang setuju atas terpilihnya kelima brand ambassadors karena prestasi serta rekam jejak yang baik dari masing-masing brand ambassador. Saran yang dapat diberikan adalah kedepannya Ruang guru harus lebih meningkatkan kualitas konten dan lebih selektif memilih brand ambassador agar sesuai dengan visi dan misi perusahaan. Kata kunci: brand ambassador; pemasaran; ruang guru. ABSTRACTLearning activities during the pandemic in Indonesia are carried out online. There needs to be support for learning media such as those provided by Ruang guru. With the high rivalry in this industry, Ruangguru needs to choose the right marketing communication strategy, one of which is by appointing a brand ambassador. In 2021, five new brand ambassadors have been selected from among the artists. This community dedication held to know the effect of Ruang guru’s brand ambassadors and what’s public responses to it. The method is through a process of stages, implementation, and evaluation. The marketing communication strategies used are pull, push, and profile strategies. The final result showed that 40 respondents agreed with the selection of brand ambassadors and they be able to increase the company's positivity and of which 28% chose Prilly Latuconsina as the most compatible Ruang guru "icon". In addition, many users agree with the selection of the five brand ambassadors because of the achievements and good track records of each brand ambassador. Recommendations that can be given are that in the future Ruang guru should further improve the quality of content and be more selective in choosing brand ambassadors to fit in the company's vision and mission. Keywords: brand ambassador; marketing; ruang guru.
Subak Pulagan was designated by UNESCO as a World Cultural Heritage (WBD) which is the location of a rice planting cluster with System of Rice Intensification (SRI) to strengthen Subak Economic Business Institution (LUES). This research is Action Research because includes two stages, research and action aspects regarding potential and assistance for LUES development efforts in the Pulagan Subak. Survey method through in-depth interviews and Participatory Rural Appraisal (PRA) through Focus Group Discussions. The research results are; (1) Inhibiting factors strengthening LUES for sustainable agriculture are: The management system still conservative, human resources have limited management skills, organizational nature is socioreligious, entrepreneurial spirit hasn’t maximally, low trust of funders (banks), competition and weak information of market; (2) LUES strengthening strategy for sustainable agriculture are: Subak requires legal entity status, business assistance from stakeholders, business management skills training, support from government and society, transformation and reconstruction of modern management as socio-agrarian-religious-economic
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