COVID-19 has totally changed the way that we live, and it also changed the way we work. It changed the way all the businesses run. Many of the businesses today either shut down due to lack of technological performance or the others moved towards the online mode to sustain the market. During the time of this pandemic, the businesses had no choice other than to shift to online mode. Some of the businesses operate offline, and it was not possible for them to shift online in a very short time due to lack of technology, lack of knowledge, etc. They faced much difficulty to operate their business smoothly. So, the impact of technology during the COVID-19 pandemic played a very important role throughout the world. When this pandemic was at its peak, technology became a lifeline of the human beings. This chapter shows the trend of digital technology during the COVID-19 pandemic and some innovations during this pandemic.

Advancement in innovation and technology has transformed the lifestyle of individuals. Wearable innovation is an old-style case of such insight. Despite the fact that this innovation has been common for quite a while, the furor of wearable development began when the model of Google Glass was concocted. It helped clients to start thinking past this present reality. Preceding the prototype, customers were uninformed about wearable development. In the 21st century, wearable innovation has purchased new advancements which have helped wearables to take off in the mechanical market. While it is intended to study the awareness of smart wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It is further being analysed to check the influence of digital marketing in purchase decision for smart wearables with specific focus on all digital platforms.

Social media marketing, which has redefined the traditional 4Ps of marketing into the modern 2Ps, namely pipeline and personalisation, is a modern-day tool to build the brand, increase sales, and multiply the online traffic. This involves bringing out great content on social media profiles, paying attention and engaging followers, results, and managing social media advertisements. With the growing popularity, it can be presumed that social media promotions are one of the fastest and best ways to connect with your target group or as the marketeers call it, prospects. At the same time, blockchain social media can be defined as decentralized platforms that enable the development of applications and smart contracts. From a spend analysis standpoint, these advertisements give a lot of moneymaking freedoms and are an extraordinary method to upgrade your marketing outreach activities, especially the digital channels. This work visualises the spend nature of advertisements and investigates how blockchain technology can help to reshape the social media advertisement market.

In the 21st century, wearable innovation has purchased new advancements, which have helped wearables to take off in the mechanical market. The Bluetooth headset, with the assistance of new Bluetooth innovation, was introduced in the year 2002 by Nokia. The headset permitted clients to get calls without utilizing their hands. This headset accomplished extraordinary prevalence in that time and still numerous clients are utilizing it. Further, in 2007, sportswear brands like Nike and technology giants like Apple group made a wellness following unit, which is utilized to follow the development of the clients. With the assistance of shoe installed tracker, clients can see the ongoing, separation secured, calories, and speed expended through exercise on the Nano screen of iPod. While the chapter is intended to study the awareness of smart wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It further checks the influence of digital marketing in purchase decision for smart wearables with specific focus on all digital platforms.

Human resources is an abundantly disregarded field by and large when contrasted with different business verticals; however, the right fit candidates are required for each business unit for better outcomes. Be that as it may, after the recession time frame of the latter half of first decade of the 21st century, the majority of the associations perceived the need of evidence-based human resource management. To come up with better decision making in the field of HR, evidence-based HRM driven by information and data should rehearse with analysis, making choices, and critical thinking. Human capital analytics transforms this information into significant understanding which reveals deeper insights. HR analytics is the utilization of systematic procedure to determine the HR issues. Starting from discovering best fit candidate till his retention, businesses are taking a stab at a lot of keen choices. The choice of selection in HR for the majority depends on trust unlike other verticals in the organisations.