As a metropolitan city with large population, Jakarta requires adequate public transportation system for its alternative solution to support the activities of people. Mass Rapid Transit (MRT) is a public transportation system that goes in high mobility rate to transfer or carry passengers in large number without entry barriers This paper study about prospective passengers of Jakarta’s MRT, their interest to shift in commuting choices into MRT, willingness to shift (WTS), and willingness to pay (WTP). The research used stated preference with direct surveyes to customer. The analysis of modal shift (WTS and WTP) was conducted by parameters of urban transport: affordability, availability, accessibility, and acceptability. The result is most of respondents are willing to shift to MRT because of its faster, more comfortable, no traffic jam, more safe, cheaper, and other, and they even willing to pay additional fare from their current mode. And people who unwilling to shift to MRT due to the distance of the nearest stations is too far.