Abstract-Jamu is a traditional medicine made from local herbs which have been well-known in Madurese society, Indonesia. Postpartum mothers in the society have been drinking jamu since a long time ago due to its benefits. Unfortunately, there is no sufficient information regarding the factors associated with the drinking habits. The design of this study was descriptive analytic with cross-sectional approach. The population in this research was the postpartum mothers from Madurese society. A number of 32 respondents were chosen using total sampling technique. The independent variables in this study were knowledge, attitude, belief, personal reference, resource, and culture. The dependent variable was the habit of drinking jamu. The data were analyzed using Chi-square test with a degree of significance α≤0.05. The results showed a significant correlation between belief (p = 0.011), resources (p = 0.026) and culture (p = 0.003) with the habit of drinking jamu, while the knowledge, attitude and personal reference did not have any association with it. The most dominant factor in this study was culture. There were other factors that caused knowledge, attitude and personal reference not associated with the habit of drinking jamu.