Bandung is one of the cities in Indonesia which has a gastronomic diversity represents Sundanese culture as its original inhabitants. This capital city of West Java province has a lot of culture, history, and archeologyicons that are nuanced Sunda, and Colonial. Therefore, the city can be said as the city of heritage landmark (heritage-city), and gastronomical attractions can be integrated as Gastro-city. Currently the local food of Sundanese has many variants but the level of attractiveness of the food is still considered insufficient. Research was designed to find a decent meal variant proposed as a superior food; and find out what food variants as the main attraction of the city as well as to assess multiplier effect of buying local gastronomy. Both are expected to answer a question of what is base for the economic development of Bandung as Gastro city. It is also interesting to find out the multiplier effect of buying local gastronomy especially in Sundanese restaurant. The method used is descriptive exploratory study, also conducted professional assessment. Data collecting technique were observation, interviews, and examination of documents. Data was analysed using descriptive exploratory approach. The results showed that the Sundanese have a tourist attraction with the potential of the existence of 74 species featured menu consisting of appertizer, maincourse, dessert and drink as trademark. The food appeared in 24 ceremonies as a vibrant cultural event in the life cycle of Sunda tribe who live in the city of Bandung. The tourists also can enjoy a diverse featured menu in the 145 Sundanese restaurant in Bandung city. The value of the multiplier effect of tourist expenditure during the year amounting to 1,286 times that of the developing tourist spending. Keywords: Gastronomy, Sundanese, Restaurant, Multiplier Effect, Tourist Attractions
Food becomes one of main income of tourism sector which supports Gross Domestic Product. Food and beverage is also suspected to be the tourists’ motivation for travelling. People, publicly, and government recognize it more as culinary. However, there is a view that argumentation which is constructed by public seems to be not accordance with the real situation. Gastronomy, which accommodates foodshed, cooking, until foodscape and human behaviour, is perceived to be more appropriate as a comparison argument. Related to that matter, in this paper, researcher is trying to study and to compare two-sided definition of terminology over culinary and gastronomy as a way to eliminate argumentum ad populum. Keywords: culinary, gastronomy, foodshed, foodscape, argumentum ad populum
Lampung merupakan salah satu daerah tujuan wisata baik domestik maupun mancanegara. Tradisi daerah setempat, alam dan kuliner merupakan bagian dari kegiatan wisata. Penelitian ini bertujuan untuk mengetahui salah satu tradisi makan khas masyarakat Lampung yaitu Tradisi Nyeruit, ditinjau dari komponen gastronomi, upaya yang telah dilakukan 9 stakeholder (nona helix) dalam melestarikan tradisi makan tersebut, serta melihat potensi tradisi nyeruit sebagai wisata gastronomi. Metode yang dilakukan dalam penelitian ini menggunakan pendekatan kualitatif atau penelitian deskriptif. Untuk memperoleh data yang diperlukan maka penelitian ini dilakukan melalui wawancara secara mendalam, observasi, dan dokumentasi sehingga membutuhkan proses dalam mendapatkan dan mengolah data tersebut sebagai hasil penelitian. Kota Bandar Lampung merupakan fokus dalam penelitian ini.Hasil dari penelitian ini menunjukkan komponen-komponen gastronomi yang terdapat pada Tradisi Nyeruit sebagai warisan gastronomi di Kota Bandar Lampung, identifikasi peran para stakeholder (nona helix) terhadap upaya pelestarian Tradisi Nyeruit serta seberapa besar potensi tradisi nyeruit untuk dijadikan wisata gastronomi menunjukkan hasil untuk dikembangkan sebagai wisata gastronomi.
Customer satisfaction is the most important thing in the catering business. Customer satisfaction affect the profit earned by entrepreneur food. Things that can affect customer satisfaction among them is the quality of product and quality of services provided by the food producers.One way to determine customer satisfaction is to compare the expectation and the reality perceived by the customer.Research method used in this research is descriptive verification method. The number of samples in this research were 100 consumers, data collection is done by spreading the questionnaire and documentary study. Model analysis of the data used is multiple linear regression using SPSS 22 for windows. The results showed that the Product Quality and Service Quality has significant impact on customer satisfaction. Results of calculations using multiple linear regression analysis obtain the equation Y=3,291+0,059X₁+0,152X₂ it means an increase by 1 unit Product Quality, the Consumer Satisfaction Sushi Den Bandung will increase by 0.059 and any increase Quality of Service by 1 unit, the Consumer Satisfaction Sushi Den Bandung will also rise by 0.152. Food producers should further improve the quality of product quality and service quality by determining and implementing the Standard Operational Procedure properly in order to provide a positive impact for food company.
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