This study analyzed the influence of relational benefits and perceived value in increasing customer trust and loyalty. This study used the data of 130 questionnaires with purposive sampling as the sampling method performed on Miracle Aesthetic beauty clinic in Malang. The population was all customers of Miracle Clinic who were currently in Miracle Clinic. The data analysis instrument was Structural Equation Modeling (SEM) on program SmartPLS version 2.0. The analysis result showed that relational benefits had the highest influence on trust and loyalty. Perceived value influenced the increase of customer trust and loyalty. In this study, trust also increased customer loyalty and increase the influence of relational benefits on loyalty and perceived value on loyalty partially. Loyal customer contributed to Miracle by performing indirect marketing through word of mouth. Then, customers made Miracle Clinic in Malang their main preference in beauty service. The managerial implication suggested by this study is emphasizing on the implementation of relational benefits and increasing perceived value of old and new customers so that the customers trust the company more and be loyal.

The purpose of this study is to determine the service improvement strategy that can be applied by PT Kereta Api Indonesia (Persero) DAOP 2 Bandung. Service is an important point in especially business in the service sector, and in service research the problems that occur are improvement strategies. By using SWOT analysis, interview data was processed using the IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) Matrix. To describe the factors of strength and weakness using IFE while opportunities and threats using EFE. From the results of Strength and Opportunities (SO) of 4.56, Strength and Threats (ST) of 3.65, Weaknesses and Opportunities (WO) of 4.29, Weaknesses and Threats of 3.38. The combination of the highest alternative strategy and being in quadrant I, namely SO, is expected to have strength and can implement opportunities to improve existing services for better services in the future.

Sistem informasi saat ini mengambil bagian penting, terutama pada periode globalisasi seperti sekarang ini hampir semua bidang bisnis di dunia ini yang melibatkan sistem informasi data dalam perusahaan. Salah satu jenis sistem pemasaran yang paling umum digunakan saat ini adalah sistem seperti ERP (Enterprice Resource Planning). Tujuan penelitian ini adalah untuk menjelaskan implementasi sistem informasi manajemen di PT. APF Tbk. (Performance Fabrics Division). Penelitian menggunakan metode deskriptif kualitatif dan library research. Data diperoleh dengan cara observasi lapangan, wawancara dengan staff perusahaan di PT. APF Tbk. (Performance Fabrics Division) serta kajian pustaka.  Unit analisis penelitian adalah marketing office. Hasil penelitian menunjukkan bahwa sistem informasi diperlukan dalam mendukung pelaksanaan pemasaran karena sistem informasi manajemen pemasaran dapat memudahkan manajer dalam menentukan keputusan, apalagi dengan menggunakan alat seperti Sage X3 yang dapat meningkatkan efektifitas dan efesiensi kerja di PT. APF Tbk. Performance Fabrics Division. Kata kunci : Sistem Informasi Manajemen Pemasaran, ERP, PT. APF Information systems play an important role, especially in the era of globalization, as now almost all business sectors in the world use information systems in companies. The most popular use of information systems today is an information system in the form of ERP (Enterprise Resource Planning). The purpose of this study is to explain the implementation of management information systems at PT. APF Tbk. (Performance Fabrics Division). The research uses descriptive qualitative methods and library research. Data were obtained by means of field observations, interviews with company staff at PT. APF Tbk. (Performance Fabrics Division) and literature review. The unit of research analysis is the marketing office. The unit of analysis in this research is the marketing office. The results show that an information system is needed to support marketing implementation because a marketing management information system can make it easier for managers to make decisions, especially by using tools such as Sage X3 which can increase the effectiveness and efficiency of work at PT. APF Tbk. Performance Fabrics Division. Keywords: Marketing Management Information System, ERP, PT. APF