Introduction: Undernutrition continues to be a major public health problem throughout the world. Higher birth order of the child contributes to higher chance of being undernutrition. But, the relationship between birth order and undernutrition has not been fully studied and understood, especially in India where the fertility rate was high. Aim: To understand the prevalence and determinants of undernutrition using National Family Health Survey-4 (NFHS-4) India. Materials and Methods: A national cross-sectional survey was conducted during January 2015 to December 2016. This study used information from a total weighted sample of 128859 children from India NFHS-4. Univariate and multivariate binary logistic regression were used to investigate the association of undernutrition with birth order, other child, maternal and socio-economic factors. Three models were constructed for the study, model 1 as univariate, model 2 adjusting with birth order and socio-economic predictors and model 3 adjusting with all the predictors included in the study. Results: Of the 128859 children, median Inter Quartile Range (IQR) age was 26 (16-41) months with female/male ratio was 1:1.2. The prevalence of stunting, underweight and wasting was 37.93% (95% Confidence Interval (CI) 37.67-38.20), 34.02% (95% CI 33.76-34.28) and 20.70% (95% CI 20.48-20.92), respectively. Model-1, 2 and 3 showed that the child's higher birth order was found to have higher odds of being stunted and underweight compared with first born children. Children with lower wealth quintiles, male, vaginal delivery had higher odds of being stunted, wasted and underweight in the model-3 adjusted analysis. Conclusion: This study indicates that higher birth order was a significant predictor of a child being stunted and underweight, as it is significant in all three models. However, further longitudinal studies are required to establish a cause-effect relationship between birth order and undernutrition and future interventions to prevent undernutrition should consider birth order as an important factor.

Objective: Understanding the factors influencing the rising levels of organic toddler food consumption, such as motivation, is essential to maximizing the market's potential for organic toddler food.   Theoretical framework: Perception and attitude of organic toddler food customers with reference to the perceived benefits. This study involves the investigation of perception and attitude towards organic toddler food of the customer in the context of India and the analogy worldwide.   Method: Purposive sampling procedure has been used to collect data. With a sample size of 384. Researcher has used the following tools: Correlation Multiple regression Chi-square test   Results and conclusion: Age and gender of respondents and users perception are associated with each other. The users perception and perceived risk are related. The perceived benefits have a greater impact on user’s perception towards organic food than the perceived benefits.   Implications of the research: majority of people know about the term organic, its understanding and usage and their health benefits. Now the responsibility lies on the shoulder of the marketers to use the best source of information cropped by this study and by the mediums such as through internet, print media and through specialized organic stores to influence the perception of customers.   Originality/value: Educated retailers can easily persuade the customers by upgrading the knowledge and convincing about the associated benefits of organic food. Marketer should expand their distribution channel using National or local retail chain store and provide more variety in organic products as per the consumer demand.

Purpose: This study assesses the impact of organic toddler food labelling on customer attitudes towards advertising, brand loyalty, and purchase intentions as well as consumer perceptions of healthiness and tastiness.   Theoretical Framework: These advertisements negative effects on the lower middle class are significantly more severe. Quite frequently, these food products develop snob appeal, and people from less affluent backgrounds are persuaded to buy them as dietary supplements and a means of ascension.   Design/methodology/approach: Researcher used Purposive sampling technique This study concentrates on the impact and awareness of advertisement in organic toddler foods. Both ancillary and principal data were used in this study. Researcher has taken 384 as a sample for research study which is greater than the minimum statistically accepted sample size. The data were analyzed using the SPSS_22. Pearson’s Coefficient of Correlation Chi-square   Findings: Study reveals that there is no association between demographic variables and legal consideration of advertisement. It depicts that unlike gender and age, qualification has association opinion about legal consideration of advertisement. There exists a high positive relation between attitude toward advertising of toddler organic foods and awareness about legal issues related to toddler organic foods.   Research, Practical and Social Implication: Customers should evaluate the value of advertisement and take buying decision. They should be given a clear picture on the myths and reality and identify the source and authenticity of advertisement. They should understand the legality related to advertisement.   Originality/value: The importance of health in customers food shopping decisions has increased as their interest in health-related problems has increased.

Background: Dengue fever is a mosquito borne disease transmitted by the Aedes mosquito. This disease is known to be worldwide problem, affecting the tropical and sub-tropical regions. One third of the world’s population is at risk of transmission of disease. So, creating awareness is an effective way of preventing Dengue Fever. The objective of the study was to create awareness on Dengue Fever among adults residing in an Urban Slum area in Coimbatore.Methods: The study was conducted among 150 adults residing in an urban slum area in Coimbatore. After informed consent, pre-test questionnaire was administered to assess their awareness on Dengue Fever. Health education programme was conducted and after one month their improvement in the knowledge on dengue fever was recorded using post-test questionnaire.Results: After the awareness program the improvement in knowledge on Dengue Fever among the study participants was assessed and found to have improved significantly (p< 0.001).Conclusions: Health education on Awareness of Dengue Fever among adults aged 20 to 30 years in urban slum at Coimbatore has produced an improvement in knowledge by 48 percent.