No abstract

In the marketing field, social media advertising has become powerful medium to market products and services. The purpose of this study is to analyze the connection that exists between user motivation and the engagement of social media advertisements. In addition to that, the purpose of this study is to determine which kinds of social media have the highest levels of user involvement. A cross-sectional design with a self-administered questionnaire is used for the research methodology. The Chi-square test developed by Pearson is used as the correlation test for the investigation. Non-random sampling is used for the selection of the population, with a minimum sample size of thirty master's students from Uppsala University serving as the selection criteria. According to the findings, there is no connection between user motivation with their engagement in the online advertising. In addition, when it comes to online advertising, Facebook and Instagram are the two platforms that have the highest level of user engagement. The findings also suggest that there is a significant positive relationship between the most used channels and user engagement to online advertising.

Fast fashion perpetuates the perception that clothing products are cheap and are easily disposed of. Consequently, the fashion industry contributes great concern for environmental impact. Product-service system (PSS) may serve as an integrated product-service solution to support sustainable fashion. While there is an increasing trend in PSS studies, the literature studies in fashion PSS remains limited. This paper aims to explore the research topics in fashion PSS studies by examining topics addressed in fashion PSS literature, how PSS may contribute to sustainability in the context of the fashion industry, as well as positive and negative value perceived consumers in adopting PSS fashion. The research is conducted through literature review retrieved from Scopus and analyzed according to the aim of this paper. The results show that topics addressed in fashion PSS are related to potential drivers and barriers to adopt PSS fashion, business model, environmental impact, and life cycle analysis. The role of PSS in the fashion context is product and use-oriented. The consumer perception on adopting PSS fashion is classified as emotional, functional, social, financial, environmental, and psychological aspects.

Fast fashion perpetuates the perception that clothing products are cheap and are easily disposed of. Consequently, the fashion industry contributes great concern for environmental impact. Product-service system (PSS) may serve as an integrated product-service solution to support sustainable fashion. While there is an increasing trend in PSS studies, the literature studies in fashion PSS remains limited. This paper aims to explore the research topics in fashion PSS studies by examining topics addressed in fashion PSS literature, how PSS may contribute to sustainability in the context of the fashion industry, as well as positive and negative value perceived consumers in adopting PSS fashion. The research is conducted through literature review retrieved from Scopus and analyzed according to the aim of this paper. The results show that topics addressed in fashion PSS are related to potential drivers and barriers to adopt PSS fashion, business model, environmental impact, and life cycle analysis. The role of PSS in the fashion context is product and use-oriented. The consumer perception on adopting PSS fashion is classified as emotional, functional, social, financial, environmental, and psychological aspects.