The aim of this paper is to examine the solutions adopted by MSMEs to survive and recover from the Covid19 pandemic crisis. The study's focus is on 37 thousand MSMEs that have been directly impacted by the pandemic. Literature was used as a method. According to this study, customers practically forget about a brand during a pandemic, but that brand awareness will be restored through digital advertising. The expansion of online customers is no longer being driven by the millennial generation. Some SMEs have gone out of business. But there aren't many who climb and then expand. MSMEs alter their manufacturing processes by lowering the amount of goods produced while also innovating to improve their competitiveness. On the other hand, digital marketing has been used extensively to raise client awareness. Marketplaces, as an e-commerce manifestation, are employed as a kind of innovation or change in sales tactics.
Desa Sidamukti, merupakan salah satu desa di Kecamatan Sukaresmi, Kabupaten Pandeglang, Provinsi Banten. Mayoritas penduduk bekerja sebagai Petani (33%) dan Nelayan (31%). Masalah utama yang dihadapi nelayan adalah banjir rob dan kemiskinan turun-temurun. Hal itu terjadi karena dalam setahun mereka hanya bisa melaut selama empat sampai enam bulan akibat angin barat dan gelombang yang tingginya mencapai hingga sepuluh meter. Saat musim angin topan mereka tidak memiliki mata pencaharian dan membiayai hidupnya dari pinjaman kepada tengkulak dengan bunga yang tinggi. Akibat utang ini, hasil tangkapan ikan harus dijual kepada tengkulak dengan harga murah. Hal ini menyebabkan pendapatan nelayan menjadi rendah, ditambah dengan kenaikan harga solar. Tim pengabdian mencoba memberikan solusi melalui penyuluhan tentang akses dan sumber permodalan selain tengkulak, serta pendampingan dalam pengelolaan lingkungan dengan membangun kafe kontainer yaitu “Cafe Desa Nelayan”. Hasil kegiatan ini berdampak pada peningkatan taraf hidup nelayan. Selain menambah pemahaman akan sumber modal yang lebih aman, mereka memiliki mata pencaharian lain ketika tidak bisa melaut. Hasil tangkapan bisa dijual dengan harga lebih tinggi dari harga tengkulak. Sidamukti Village, is one of the villages in Sukaresmi District, Pandeglang Regency, Banten Province. The majority of the population work as Farmers (33%) and Fishermen (31%). The main problems faced by fishermen are tidal flooding and hereditary poverty. This happens because in a year they can only go to sea for four to six months due to westerly winds and waves that reach up to ten meters in height. During the hurricane season they did not have a livelihood and financed their lives from loans to middlemen with high interest rates. As a result of this debt, fish catches must be sold to middlemen at low prices. This causes fishermen's income to be low, coupled with the increase in diesel prices. The community service team tried to provide a solution through counselling about access and sources of capital other than middlemen, and assisting in environmental management by building a container cafe namely "Cafe Desa Nelayan". These activities have an impact on improving the living standards of fishermen. In addition to increasing understanding of safer sources of capital, they have other livelihoods when unable to go to sea. The catch can be sold at a higher price than the price of middlemen.
The prolonged crisis due to the Covid-19 pandemic that hit Indonesia had a significant impact on various sectors, including the goods and services trade sector. Traders in the wholesale center of textiles and textile products in Tanah Abang are one of the parties who really feel the impact. The declining purchasing power of the people coupled with the necessity to close shops during the Implementation of community activity restrictions led to a decrease in income, while the obligation to pay operational costs still had to be carried out. This forced quite a number of traders to decide to close their businesses. The purpose of this activity is to find the best solution for the business continuity of traders. The method used is the focus group discussion. The conclusion obtained is the need for the application of digital marketing at the Tanah Abang wholesale center. The steps that need to be taken are socializing about the importance of digital marketing, training on social media creation and creating a market place or website that provides marketing access for all traders.
Penelitan ini bertujuan untuk mengetahui pengaruh Inflasi, BI7DRR, Indeks LQ45, Harga Emas, dan Neraca Perdagangan terhadap Indeks Harga Saham Gabungan (IHSG). Penelitian ini dilakukan dengan mengakses website bi.go.id dan www.idx.co.id. Untuk data IHSG, Indeks LQ45 diambil dengan mengakses www.idx.co.id dan untuk data Inflasi, BI7DRR diakses melalui website bi.go.id. Untuk data Neraca Perdagangan diakses melalui website bps.go.id. Dan untuk data Harga Emas di ambil dengan mengakses website harga-emas.org. Penelitian ini menggunakan analisis data time series menggunakan metode PAM (Partial Adjusment Model) untuk dapat mengetahui pengaruh variabel independen terhadap variabel dependen. Penelitian ini di olah menggunakan software analisis E-views 12. Penelitian ini memiliki sample sebanyak 44 sampel dan periode yang dimulai dari bulan Januari 2019 hingga Agustus 2022. Hasil penelitian ini menunjukan bahwa variabel BI7DRR berpengaruh negatif signifikan terhadap IHSG dan LQ45 berpengaruh positif signifikan terhadap IHSG. Sedangkan, variabel Inflasi, Neraca Perdagangan, dan Harga Emas tidak berpengaruh terhadap IHSG.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.