Salesperson is a part of a company who will always meet their customers. Salesperson should have the capability to respond to customers. This research aims at proving the importance of customer smart response capability in insurance industry in Indonesia. The respondents in this research are 317 salespersons in insurance industry. This research uses structural equation modeling to process its data. The results of this research show the importance of customer smart response capability in insurance industry. This customer smart response capability can improve salesperson performance. Additionally, customer smart response capability can mediate the influence of customer sensing on the salesperson performance and can mediate the influence of sales training effectiveness on salesperson performance. This research also has some contribution, both to knowledge and managerial contributions.
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang membentuk minat berwirausaha mahasiswa Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro. Populasi dalam penelitian ini adalah seluruh mahasiswa Program Studi Manajemen berjumlah 1294 orang dengan teknik pengambilan sampel simple random sampling berjumlah 150 responden. Teknik pengumpulan data menggunakan survei lapangan berupa kuesioner secara personal. Alat analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian ini antara lain wawasan kewirausahaan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, lingkungan berpengaruh secara positif dan signifikan terhadap minat berwirausaha, dan motivasi berpengaruh secara positif dan signifikan terhadap minat berwirausaha.
Permasalahan yang dihadapi oleh pengelola Panti Asuhan Riyadlul Jannah dan Panti Asuhan Al Mustaghfirin Semarang terkait dengan kelangsungan hidup anak-anak asuh baik yang masih sekolah maupun yang akan lulus dari tingkat SMA antara lain ketidakmampuan pengelola panti asuhan dalam pembiayaan kelanjutan dari studi anak-anak asuh setelah lulus dan kurangnya keterampilan anak-anak asuh dibidang multimedia menangkap peluang usaha di industri digital. Solusi yang ditawarkan dalam pengabdian kepada masyarakat ini adalah pendidikan secara komprehensif tentang perolehan pendapatan melalui wirausaha secara digital (e-commerce) dan pelatihan serta pendampingan pembuatan akun serta lapak di e-commerce, penentuan produk dan harga, promosi, pengemasan, hingga pendistribusian produk melalui jasa ekspedisi. Target luaran yang ingin dicapai adalah peningkatan kemampuan dan kreativitas dalam berwirausaha secara digital (e-commerce). Metode pengabdian kepada masyarakat ini adalah IbM (IPTEKS bagi Masyarakat) yang dilakukan melalui pendidikan dan arahan secara komunikasi dua arah (duplex), dilanjutkan dengan pelatihan keterampilan dan pendampingan penggunaan e-commerce, hingga simulasi pelaksanaan bisnis secara digital. Hasil yang diperoleh adalah dalam proses peningkatan keterampilan wirausaha melalui pemanfaatan e-commerce sebagai media startup bisnis dilakukan dengan tahapan: (1) Metode IbM, yaitu pelatihan pendaftaran dan pengelolaan profil e-commerce; (2) Mengelola akun e-commerce secara berkala hingga terjadi penjualan; (3) Menjual dan membuat pelaporan bisnis online yang telah dijalankan.
The rapid development of technology in Indonesia which is accompanied by an increase of public intelligence to utilizing technology encourages the e-commerce entreprises to further increase the complexity of their business, so it will makes the competitors difficult to imitate and makes the customers become more loyal. The factors which can increase the customer loyalty including ease of use, quality of information, and trust. This strategic variables have significant effect on the existence of e-commerce enterprises in the industry, thus makes the companies need to prioritize these variables in decision making process. Therefore, this research aims to analyze the effect of ease of use, information quality, and trust on increasing the customer loyalty at blibli.com. The sampling method used was purposive sampling by drawing a sample size of 200 respondents. The analytical tool used is Structural Equation Modeling (SEM). The results of this research indicate that ease of use, information quality, and trust mediated by customer satisfaction significantly increase customer loyalty.
The research aims to analyze the main factor determining Chinese Smartphone Customer Satisfaction. The population of this research were all customers who purchased Chinese smartphones in Surakarta, Semarang, Pemalang, Purworejo, Grobogan. The sampling technique used purposive sampling by taking 200 official store customers and 200 black-market customers. The data collection method was a survey by personal questionnaire with an data analysis used multiple linear regression and different tests (independent sample T-test). The results obtained several findings that the price perception, product quality, and marketplace significantly affect customer satisfaction. Finally, there are differences in customer satisfaction felt purchased Chinese smartphones in the official store with the black market. Keywords— Chinese smartphone; Customer Satisfaction; Product Quality; Price Perception; and Marketplace.
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