Abstract:Assuming that sustainable entrepreneurship leads to business performance, the present paper intends to investigate the standpoints of SMEs (small and medium-sized enterprises) entrepreneurs on different facets. The emphasis is laid on the entrepreneurs' approaches towards people, planet and profit and on their prioritization within business dynamics. The aforementioned dimensions are deemed important factors engendering business performance in terms of turnover, customer attraction and retention and market share. With a view to testing the advanced hypotheses, we employed a quantitative perspective relying on a questionnaire-based survey. As the results posited, the proposed model accounts for almost 50 percent of variance in business performance, whereas sustainable entrepreneurship approaches towards the people and profit dimensions have a significant positive influence on business performance.

Purpose The purpose of this paper is to investigate the level of entrepreneurial features and the intention towards entrepreneurship (ITE) of generation Z students. The paper also explores if entrepreneurial education (EE) plays a role in the development of individual entrepreneurship orientation (IEO) and in increasing the ITE of the generation Z students. Design/methodology/approach The research consists of a survey of students in the fields of marketing and communication (n = 590) conducted in January 2018. The authors used SPSS software to test the reliability of scales that measure IEO, ITE, the need for achievement, structural behaviour, self-efficacy and the attitude towards job flexibility, and to run Pearson correlation, multiple linear regression and t test to test the hypotheses. Findings The findings show that generation Z students have similar ITE and EE to colleagues from other generations. EE has a significant impact on increasing both IEO and ITE. Nevertheless, generation Z students have a higher need for achievement, a lower self-efficacy and are more open to a flexible labour market. Originality/value This paper explores a topic which has received little attention: the interest and capacity of generation Z students to develop their own business. The paper also analyses whether the EE offered by universities can play a role in this regard.

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Purpose This research paper explores the development of four categories of skills (operational, informational, strategic and digital fluency) as dimensions of the digital intelligence. The purpose of the pilot study is to determine the consequences of these gaps on PR practices and the directions for educational adaptation. Design/methodology/approach A questionnaire was applied on a convenience sample of 98 PR students from Romania, in March 2014. The majority of students (n = 88) were of 20 to 25 years of age. Findings The results of the survey showed an approximately equal level of development for each of the four skills in the sample of PR students (with a lower degree for the information skills). The general level of development is rather good and shows that the “digital literacy” acquirement is a need for the specialists from older generations to communicate with younger publics. Research limitations/implications The third category of skills (strategic skills) has been coded as a set of actions – instead of being coded as a set of self-assessed abilities – which created differences in measuring. Originality/value The results showed the level of public relations students related to the development of new skills in the digital environment.

The data used in this article derive from an impact study regarding the equity policy already put in place by the Romanian national institutions, in order to evaluate their real impact and the level of reaching their pre-set objectives. The study is part of the project coordinated by UEFISCDI and co-funded by the European Structural Funds (POSDRU) entitled "Internationalization, equity and university management for a more qualitative Higher Education system" (IEMU). The main objective of the project is to raise the quality of the Romanian Higher Education system by developing the public policies in the international and equity dimensions of education, as well as the management level for Higher Education Institutions (HEIs).