The growing demands for the training of students and the need for continuous improvement of the quality of university education make it necessary to find and apply more effective educational technologies and practices based on the correlation of teaching with the student’s profile and his/her individual Learning Style. This article discusses the topic of relevance of personalized e-learning. It describes Learning Styles and looks at the Felder– Silverman model in more detail. The article contains the results of student surveys on the basis of which the interrelation between the Index of Learning Styles and academic performance is analysed. The relation between performance and learning styles according to the Felder-Silverman Learning Style Model is shown: in some specialties, students with sequential learning style have higher academic performance than students with global learning style, as well as students with mild learning style preferences on the Activist/Reflector dimension.

The contemporary urban environment faces such challenges as overloaded traffic, heavy pollution, and social problems, etc. The concept of the “smart city” allows solving some of these issues. One of the opportunities provided by the smart city is the development of micro-mobility and sharing services; contributing to the optimization of transport flows and decreasing carbon footprints. This study investigates the factors affecting the development of e-scooter sharing services and the attitudes of young urban residents towards using these services. The research applied a PLS-SEM (partial least squares structural equation modeling) analysis performed in SmartPLS3.7 software. The data were collected via focus groups and surveying a population aged 18–35. The authors partially based the research on the UTAUT model (the unified theory of acceptance and use of technology), taking such constructs as “intention to use”, “anxiety”, “attitude toward use”, “effort expectancy”, and “social influence”; they also introduced the new unique variables “internal uncertainty”, “e-scooter design”, “experience”, “perceived safety”, “infrastructure quality”, and “motivation to physical activity”. The main finding of the study was determining that the latent variables attitude towards sharing, anxiety, internal uncertainty, JTBD (jobs to be done), and new way of thinking have a direct or indirect effect on the intention to ride e-scooters in the future and/or to use sharing services. The obtained results permit making recommendations to businesses, municipal authorities, and other stakeholders on developing e-scooter sharing services as a contribution to the advancement of the smart city.

Smart City is the basic concept of urban development; it is based on technological solutions and intellectual capital. The universities are the principal structures developing the intellectual capital in the modern society. They often have the necessary technologies, but there is a significant gap between the existing solutions at the universities and their implementation in smart city. The origin of this problem is in the improper procedure of transferring these solutions from university to the city, business, state. The goal of this research is to present the existing possibilities of the universities in creating, developing, transferring and implementing the intellectual capital for the development of smart city. There presented the models of intellectual capital, intellectual capital is considered as an intellectual asset and its management is considered in accordance with the different types of the university. This procedure becomes possible due to the proper narrative literature review. Therefore, the described methodology of the literature review, integrating the various options of writing the systematic and the narrative reviews, is of special value.

Abstract.To increase the competitiveness the hotels have to satisfy their guests' requirements, anticipate their wishes and offer new services; this is quite problematic for the hotel business. The paper considers the opportunities of employing online guest reviews to reveal the hotel ratings and attributes, significant for guests. The implementation of this research method is specified by the quality of information obtained via the internet; it is published on a voluntary basis, statements are initiated by users; moreover, consumers estimate the services and offers, having certain emotional importance for them; it allows segmenting the factors according to the level of their emotional significance. This segmentation is of utmost importance since the principal aim of the researches devoted to the assessment of the level of consumers' satisfaction is to reveal the indicators of company activities from the position of customers' priorities and emotional evaluations. The content analysis discovers the indicators, significant for the beach hotels customers. 90 hotels were grouped according to 16 categories. The results display that the guests responses can be used for investigating the importance of hotel attributes and determining the peculiarities of various hotel customers groups. The obtained results can be used for service package improvement and for hotel description in advertisement and reservation systems.

The article considers the attitude of smart city residents towards the use of web applications in everyday life. It is very important for many stakeholders since it affects the involvement of people in all processes of urban life and contributes to the implementation of the smart city concept. The goal of the research is to study the factors influencing the intention and use of web applications in a smart city. Based on the results of surveying the residents of Riga, the UTA UT model was applied with the employment of partial least squares structural equation modeling in Smart PLS. The traditional constructs of the UTAUT model—Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), as well as Attitude towards the use of Applications (ATA)—had a direct or indirect positive relationship with the intention to use technologies (Behavioral Intention: BI) and/or with usage of these technologies (Use Behavior: UB). Anxiety indirectly via ATA showed a negative effect on UB. The influence of Age, Gender and Education on BI and UB as moderators was also investigated. Only Age as a moderator negatively affected the relationship between FC and PE and SI. The results showed that in order to involve in full scope of the population of Riga in the use of communication technologies and the implementation of the smart city concept, it is necessary to create the appropriate conditions for residents, in particular by teaching people on a permanent basis. Some of the obtained results were different from similar studies’ results, which emphasizes that city authorities and other stakeholders should make decisions on the involvement of citizens in smart process based on the local peculiarities, which supports the slogan of smart cities—think globally, act locally.