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It's not prudent to venture into international markets without learning how to gather local competitive intelligence. But you can start your analysis project without leaving your desk.

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This article reports the usage and effectiveness of advisory bodies (i.e., advisory boards, boards of directors, management consultants, accountants, family, friends) that exist in smaller businesses. The authors find that advisory boards have the most significant impact on various company performance criteria. This result implies that strategic marketing and planning is enhanced by the use of advisory boards. Additionally, the authors discover that the entrepreneur's attitude is even more important than previously researched inhibitors of lack of resources to greater use of advisors.