The aim of this research is to examine, the microblogging sites, Twitter which have considerably been used in recent years within the scope of one of the marketing strategies; experimental marketing. In this sense, the impact of the different dimensions of experiential marketing on the satisfaction of the Twitter users was tested by means of social networks. An online survey was published for this purpose and the findings were analyzed within the scope of the hypothesis identified by the SPSS 17.0 program. Descriptive statistics, factor analysis and multiple regression analysis were used during the study. As a result of the findings, all of the five asserted hypothesis were verified. User satisfaction and all the different dimensions of experiential marketing such as sense, feeling, thinking, acting and familiarizing are in a positive and linear relationship.

Oil industry, one of the most prominent figures of energy market of Turkey, is also considered among driving powers behind the country's economy. The competition among petrol stations in oil industry is quite profound both in local and global dimensions. It is of vital importance for petrol stations to set their strategies of brand positioning so that they can ensure consumer loyalty and brand continuity and attract new consumers. This study aims at identifying consumer perception regarding petrol stations through multidimensional scaling analysis in order to determine how petrol stations position their brands. To that end, the consumers were asked to evaluate the similarities and differences among five most known petrol station brands in Turkey with regards to some dimensions in consequence of the data acquired from the literature research. Thus, stations with great resemblance and those with no relevance were determined as a result of the study. Multidimensional scaling analysis allows petrol stations to conduct their own self-assessments in consideration of their positions in the market. It was found that for nearly all criteria consumers perceive Petrol Ofisi and Opet as brands which they never give preference to one another while other stations (Total, BP and Shell) might be given preference to one another. However, Shell was perceived distinctively with only regards to its image/style and credit card offers.

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Research Problem The purpose of this research is to determine the relationship between consumers' attitudes towards environmentally friendly hotels and their intention to stay in green hotels during their purchasing behavior. In order to achieve this aim, it has been tried to reveal the factor dimensions of the attitude scale towards environmentally friendly hotels and to determine the effects of these dimensions on the purchasing behavior of consumers. Research Hypotheses The research hypotheses are: Basic hypothesis H1: "Belief", one of the dimensions of the attitude towards environmentally friendly hotels, affects the behavioral intention dimensions. Sub-hypotheses: H1a, b, c, d, e: From the dimensions of attitude towards environmentally friendly hotels, "belief" a) loyalty b) more payment c) external response d) internal reaction e) affects the departure. Basic hypothesis H2: One of the dimensions of attitude towards environmentally friendly hotels, "sensitivity" affects behavioral intention dimensions. Sub-hypotheses: H2a, b, c, d, e: From the dimensions of attitude towards eco-friendly hotels, "sensitivity" a) loyalty b) more payment c) external reaction d) internal reaction e) affects separation Basic hypothesis H3: One of the dimensions of attitude towards environmentally friendly hotels, "belief towards recycling" affects behavioral intention dimensions. Sub-hypotheses: H3a, b, c, d, e: From the dimensions of attitude towards environmentally friendly hotels, "belief towards recycling" a) loyalty b) more payment c) external response d) internal reaction e) affects separation Basic hypothesis H4: "Willingness to engage in environmentally friendly activities", one of the dimensions of attitude towards environmentally friendly hotels, affects the behavioral intention dimensions. Sub-hypotheses: H4a, b, c, d, e: "Willingness to engage in environmentally friendly activities" from the dimensions of attitude towards environmentally friendly hotels a) loyalty b) more payment c) external reaction d) internal reaction e) affect separation Basic hypothesis H5: "Willingness to pay more" among the attitude dimensions towards environmentally friendly hotels affects the behavioral intention dimensions. Sub-hypotheses: H5a, b, c, d, e: "Willingness to pay more" from the dimensions of attitude towards environmentally friendly hotels a) loyalty b) more payment c) external reaction d) internal reaction e) affects separation. Basic hypothesis H6: Among the attitude dimensions towards environmentally friendly hotels, "value" affects the behavioral intention dimensions. Sub-hypotheses: H6a, b, c, d, e: From the dimensions of attitude towards environmentally friendly hotels, "value" a) loyalty b) more payment c) external response d) internal reaction e) affects the departure. Literature Review The characteristics of environmentally conscious consumers have been the subject of many studies. Environmental awareness was researched by Polonsky, 1994; Alnıaçık and Koç, 2009; Yılmaz et al., 2009. According to the results of the resea...

Teknolojinin iletişim biçimlerini etkilemesi ve yeni neslin özellikle sosyal medya platformlarında ve mesajlaşma esnasında emoji kullanımını arttırması, pazarlama iletişiminde dikkate alınması gereken bir enstrüman olarak emojileri karşımıza çıkartmaktadır. Böylelikle emojiler sadece yazılı iletişimde kullanılmayıp, reklam, ambalaj, marka gibi pazarlama iletişimi unsurlarında da kullanılmaya başlamıştır. Bu çalışma kapsamında gençlerin emoji kullanımına yönelik tutumlarını ve markalarında emoji kullanan işletmelere ilişkin algılamaları arasındaki ilişkinin ortaya çıkartılması amaçlanmıştır. Araştırma amacına ulaşmak için Süleyman Demirel Üniversitesi İİBF İşletme bölümünde eğitim gören 332öğrenciye anket yapılmış ve elde edilen verilere istatistiksel analiz yöntemlerinden frekans, güvenirlilik, faktör, korelasyon ve regresyon analizleri uygulanmış, ileri sürülen hipotezler analiz edilmiş, bulgular değerlendirilmiştir. Analizler sonucunda, katılımcıların emoji kullanımının yüksek düzeyde olduğu, emoji kullanımına yönelik sahip olunan tutumların, markalarda emoji kullanımına yönelik algılamalar ile ilişkili olduğu ortaya çıkmıştır. Ayrıca emoji kullanan markalara yönelik tutum ölçeği (Çevikyiğit, 2017) inandırıcı/uyarıcı, rahatsız edici iki boyut olarak belirlenmiş ve emoji kullanımının, inandırıcı/uyarıcı boyutunu pozitif; rahatsız edici boyutunu negatif olarak etkilediği ortaya çıkmıştır.