This study includes an analysis conducted in the context of “hashtag activism”, which is one of the digital activism forms. The research was performed on the #challengeaccepted hashtag activist movement that is conducted on Instagram and aims for raising awareness for violence against women. Posts shared by 51 local and foreign women for the #challengeaccepted hashtag activism were selected with the random sampling method. These sampling which is post shared by 51 local and foreign women was chosen by written #challengeaccepted hashtag activism developed for violence against women to the google research motor. The first two news links was chosen and the people who shared these hashtag was chosen and looked their personal instagram pages and added messages. Other hashtags, words, and mottos additional to the #challengeaccepted hashtag were categorized, interpreted, and inferences were made regarding the digital activism by reflecting the details of findings on the conclusion part. These posts that were grouped under specific themes were subjected to both descriptive and content analysis. These themes were created independent of each other and within the context of additional hashtags, date of the post, local-foreign women, support, courage, motivation, power, energy, leadership status. In this study, the concept of digital activism is scrutinized and tried to be analyzed through the social media campaign supported by celebrities in Turkey and around the world with the #challengeaccepted hashtag against violence against women within the concept of social responsibility.

Turkish Studies -Information Technologies and Applied SciencesVolume 14 Issue 4, 2019 doğrultusunda içerik üreticilerin hangi iletişim kategorilerinden tüketicilere hitap ettikleri ve dikkatlerini çektiği ve ikna etmeye çabaladıkları bulgulanmaya çalışılmaktadır. Bu bulgu özellikle satış, pazarlama, iletişim, dijital medya alanlarında hizmet eden ve günümüzde özellikle popüler olan içerik üreticiliği alanında çalışan kişilerin tüketim sektörünün nabzını tutmaları, hedef kitleyi yakalamaları açısından önem taşımaktadır.

The concept of health communication has transformed into the concept of ‘strategic health communication' in the 21st century, especially with the increasing inclusion of the private sector in health communication practices. Changes and transformations experienced in the 21st century have differentiated the perception of health and illness. In this regard, the biomedical model based on health has given place to the social model, gained a health-based definition, and started to be regarded as a whole well-being from a physical, mental, and social aspect. In this chapter, considering that the concepts such as ‘health' and ‘illness' do not exactly refer to the biological realities and health is a social and universal institution, the reflections of the new paradigm in question on the disciplines of communication and public relations will be analyzed and scrutinized with regard to the health and illness paradigms that have changed and updated with the COVID-19 pandemic.