This study aims to review the correlation of green perceived value and green brand attribute on green awareness with supporting moderation of customer's demographic. The review focuses on environmentally friendly products with 467 respondents who come from Supermarket's customer in West Java Province. Hypothesis test is found that green awareness can be improved through green perceived value and green brand attribute. But green perceived value plays important role in controlling green awareness. Besides that, supporting from customer's demographic (sex, location, income) also very influenced the correlation level of green perceived value, green brand attribute with green awareness. The study review is useful in reviewing green customer behavior particularly in Indonesia that has still poor of caring; and in the effort of facing global warming through the review on environmentally friendly products.

ABSTRAKBandung dikenal dengan sebutan Kota Kembang, Paris Van Java, dan Kota Konferensi Asia Afrika. Sebutan tersebut menggambarkan Bandung memiliki citra kota dengan kesan positif dari wisatawannya. Namun  citra tersebut relatif sudah mulai bergeser, sehingga dukungan terhadap citra kota dalam bentuk menurunnya rasa sejuk pada lingkungan alamnya, memudarnya warga Bandung yang “someah hade ka semah”, berdampak pada menurunnya tingkat keramahannya, tingkat kemacetan yang cukup tinggi dengan sarana dan prasarana transportasi yang belum memadai berdampak terhadap tingkat kunjungan ulang dan menjadikan Bandung berbeda dari sebelumnya. Tujuan penelitian ini adalah untuk menjelaskan Citra Kota Bandung dalam dukungan cognitive, unique, dan affective image dampaknya terhadap kunjungan ulang wisatawan, menggunakan analisis jalur dengan ukuran sampel 100 orang. Hasil penelitian menunjukkan bahwa Citra Kota Bandung yang dibangun melalui tingkat variasi atraksi wisata, lingkungan sosial budaya dengan tradisi lokal yang diwujudkan dalam bentuk ramah terhadap tamunya gambaran memuliakan wisatawan, dukungan infrastruktur yang cukup memadai sebagai daya dukung kepariwisataan, aneka jenis hiburan tradisional dapat memberikan kesan positif bagi pengalaman wisatawan sehingga menjadi faktor penentu kunjungan ulang. Lingkungan alam kota Bandung masih cukup memberikan kesejukan dan atraksi budaya lokal yang bernilai Internasional memberikan kesan yang sangat baik sehingga membangkitkan kunjungan ulang. Terbangunnya kunjungan ulang sebagai dampak dari pengalaman wisatawan yang dirangkum dari pengetahuan selama melakukan kunjungan, menumbuhkan ketertarikan sehingga membangkitkan keinginan  wisatawan untuk melakukan kunjungan ulang.Kata kunci: Citra Kota, Cognitive Image, Unique Image, Affective Image, Repeat Visit.  ABSTRACTBandung is known as The Flower City, Paris Van Java, and the City of the Asian-African Conference. The title describes Bandung has a city image with a positive impression from its tourists. However, this image has begun to shift relatively, so that support for the image of the city in the form of a decreased sense of coolness in its natural environment, waning Bandung residents who "someah hade ka semah", have an impact on the decreasing level of hospitality, a high level of congestion with transportation facilities and infrastructure inadequate impact on the level of repeat visits and making Bandung is different from before. The purpose of this study is to explain the city image of Bandung in terms of cognitive, unique, and affective image of its impact on tourist visits, using path analysis with a sample size of 100 people. The results showed that City Image of Bandung, built through a variety of tourist attractions, a socio-cultural environment with local traditions embodied in a friendly form towards its guests, illustrated glorifying tourists, adequate infrastructure support as tourism support, various types of traditional entertainment can give a positive impression for tourists' experience so that it becomes a determining factor for repeat visits. The natural environment of Bandung is still sufficient to provide coolness and local cultural attractions of international value give a very good impression that evokes repeat visits. Rebuilding visits as a result of the experience of tourists summarized from the knowledge during the visit, fostering interest so as to arouse the desire of tourists to make a repeat visit.Keywords: City Image, Cognitive Image, Unique Image, Affective Image, Repeat Visit.

West Java is the centre of Indonesian rice production, which contributes 16 per cent of the national rice production. However, these advantages have not contributed to the growing awareness of the younger generation to preserve the rice planting culture. On the basis of these problems, the purpose of this study is to explain how the cultural value of rice planting with the tourist attraction of the Cikondang Traditional Village community. The research method used is a qualitative method, through in-depth interviews and groups, with data reduction analysis and data presentation. The results showed that the rice planting procession was loaded with cultural values and had a tourist attraction. This value is reflected in the value of human nature, the nature of human relations with the surrounding environment, the essence of human position in space and time, the essence of human relations with work and charity and the nature of human relations with other humans. Meanwhile, the attraction of the tour is reflected in the uniqueness, attractiveness, rarity, authenticity, cleanliness and safety

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This study aims to examine the capacity of local communities in the administration of tourism. Ethnographic tourism is one of the popular products built in Tasikmalaya Regency. It is known as the capital of Kabarataan of Galunggung which has a Sundanese culture style that is rich with local customs. This is an opportunity to promote Sundanese arts and culture as well as concerns of disruption caused by open access to outside communities. Kampung Naga offers physical and non-physical potential which gives a unique experience for tourists. The improvement of local community and their capability in managing tourism have a significant role on developing ethnographic tourism. The research method used is in the form of descriptive qualitative through several stages; an interview to a stakeholder of tourism organizers in Kampung Naga, an act of compiling community capacity data using radar diagrams, and an interpretation of community capacity in zoning the village area. Based on the analysis, the development of tourism activities in Kampung Naga actually provides economic benefits for local people and education of human and natural harmony for visitors. Local people also have a good capacity in maintaining the socio-cultural identity and the use of the environment in developing sustainable tourism.