This paper aims to analyse the adaptation of the airline industry after the hit of the coronavirus pandemic. This virus is affecting the global economy by targeting the most profitable industries and making them collapse. By making a qualitative analysis of the topic this research paper examines how the airline industry faces such a challenge. Also, it analyses how several airline companies shut down through the huge debt that they faced and how tourism declined sharply in all countries. This paper also examines the slow comeback which was experienced by the airline industry. Finally, the paper proposes a set of policies to overcome the current crisis and future setbacks.
The aim of this research paper is to discuss market failure of Thomas Cook and analyse the reasons behind the market failure of Thomas Cook Group and how outdated technology, having high debts, and did Brexit lead to its collapse. Further on analysis of the reasons for failure supported by literature review across different economic schools has been elaborated. The paper provides clarification to the characteristics of the airlines and their entry barriers taking into consideration the tour operator. Further, it is described how Thomas Cook collapse affected Africa and Europe. Lastly, the conclusion is about the losses occurred in Thomas Cook Company, how other firms can avoid failure and the direct negative impact of the BREXIT on the company.
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