This research aims to analyze factors influencing student decisions, in selecting management major. Sample of this research is 422 students from colleges in Jambi City. The data collection method is using questionnaires, analyzed using SmartPLS. The results showed that college major has a direct effect on the image of college. College major has an indirect, significant, positive effect on attitude. College’s image, social, perception and motivation has a direct effect on attitude. College’s major positively, significantly and indirectly affect student’s decision, through college’s image and attitude as an intervening variables. College’s image, social, and motivation affect student’s decision positively, significantly through attitude. Attitude and perception has a significant, positive, direct effect on student’s decision. In developing its marketing strategy, a colege’s institution needs to pay attention to factors that affecting student’s decision, improving its image through major without ignoring other aspects, that is by developing its curriculum, services, and lecture’s qualification. Furthermore, a college institution needs to maintain a good relationship with student’s parents and alumni, as well as improving student’s academic and non academics achievement. Simirlarly, student’s motivation needs to be improved as to form a positive attitude and perception in order to make a profound decision.

The purpose of this study was to know price and packaged analysis of the decision to purchase the purwanti white oyster mushrooms.  The method used is the quantitative method with data retrieval using a questionnaire. Data analysis techniques with validity tests, religious tests, correlation analysis, classic assumptions test, linear regression analysis, hypothetical testing.  The results of the study indicate that the partial price variable affected the purchasing decision variables was shown by the processing of raw data, legible, and variable variables As much as 3,725 with the significant value of 0,000< 0.05, furthermore the packaged variables have a partial impact on the purchase decision variables indicated by data processing, quantifiable, oscillate variables At 8.496, the value of 0,000< 0.05.1Based on the results of the f that the price and packaging will have a significant impact simultaneously on the an f decision of 66.803 with a significant degree (0,000 < 0.05), which means that together the price variables and the packaging will significantly affect the decision of the purchase. Its intrinsir square value is 0.547 which means that all independent variables can explain 54.7% of the existing.

ABSTRAK Keputusan pembelian dilakukan konsumen setiap waktu terkait kebutuhan atau keinginannya.Tugas pemasar ialah untuk melihat beragam faktor yang dapat mempengaruhi konsumen dalam tiap tahapan proses keputusan pembelian, sehingga penyusunan strategi pemasaran sesuai dengan segmen pasar yang dituju. Salah satu langkah yang dilakukan pemasar adalah merancang bauran komunikasi perusahaan, dengan penggunaan media dan/ atau merancang pengaruh personal yang dapat timbul dilingkungan pelanggan, yaitu melalui komunikasi word-of-mouth.Tujuan dari penelitian ini adalah untuk menganalisis besar pengaruh iklan televisi dan komunikasi word-of-mouth serta signifikansi dari pengaruh kedua variabel tersebut secara parsial dan simultan terhadap keputusan pembelian produk perawatan wajah merek Wardah pada konsumen wanita di kota Jambi. Pengumpulan data dilakukan dengan menyebarkan kuesioner skala Likert lima tingkat kepada 100 responden. Pengujian hipotesis dilakukan dengan melakukan uji t dan uji F dengan menghasilkan kesimpulan, terdapat pengaruh signifikan dari iklan televisi dan komunikasi word-of-mouth masing-masing sebesar 0,438 dan 0,302 dan secara simultan berpengaruh signifikan sebesar 14,5% terhadap keputusan pembelian produk perawatan wajah merek Wardah pada konsumen wanita di Kota Jambi. Kesimpulan dari penelitian ini adalah bahwa iklan televisi dan komunikasi word-of-mouth memiliki pengaruh signifikan dalam pembuatan keputusan pembelian produk perawatan wajah oleh konsumen wanita di Kota Jambi.   Keywords :bauran komunikasi, iklan televisi, word-of-mouth, keputusan pembelian

The Museum Jambi Province is one of the places that collect, research, and display the collection of Jambi’s heritage. The Museum Jambi Province, which is categorized as a public sector in part of Ministry Culture and Tourism of Jambi Province, was expected to have the image of as an edutainment recreational site while delivering its historical values. The objective of this research is to describe the effect of five dimension of the service quality (reliability, responsiveness, assurance, empathy, and tangible) perceived by the visitors to the image of Museum Jambi Province. Population of this research is the student of senior high school that had been the visitors of Museum Jambi Province. The amount of 275 students as the research sample was chosen with Probability Sampling Technique. Based on the conducted research, the five dimension of the service quality simultaneously have a significant but yet not a strong effect to the image of Museum Jambi Province, approximately 48,3 percent. Empathy and Tangibles are the two dimensions that significantly have an effect to the Image of Museum Jambi Province (approximately 0,241 and 0,382), with the most attention should be aimed at attribute of delivering the right service for the right visitors and the modern technology supporting the service of Museum Jambi Province.

This study aims to analyze the influence of entrepreneurial knowledge, self efficacy and entrepreneurial character simultaneously and partially on entrepreneurial interest (case study of University of Dharmas Indonesia students).  This study uses quantitative methods with data collection using questionnaire. Data analysis techniques in this study using Validity Test, Reability Test, Correlation Analysis, Multiple Linear Regression Analysis, Classical Assumption Test, T Test, F Test and Determination Test (R2). Respondent population in this study were 683 respondents and the sample was 253. The results of this study indicate that partially (t test) entrepreneurial knowledge has a significant effect on entrepreneurial interest, self efficacy has a significant effect on entrepreneurial interest, entrepreneurial character has a significant effect on entrepreneurial interest and simultaneously (f test) entrepreneurial knowledge, self efficacy and entrepreneurial character have significant effect on entrepreneurial interest. The Adjusted R2 value is 0.644, means that all independent variables can affect 64.0% of the dependent variable. While the remaining 36.0% can be influenced by other factors not tested in this study