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Changes in the framework, methodology, and indicators used by the World Economic Forum (WEF) in measuring and ranking the competitiveness of world tourism through the Travel and Tourism Development Index (TTDI) have implications for Indonesian government policies in achieving the target of tourism competitiveness rankings. By using a qualitative descriptive approach, and documentation study techniques in data collection, this policy study aims to provide an overview of the policy implications of the issuance of the 2021 TTDI. The legal umbrella for increasing tourism competitiveness consists of laws, presidential regulations, government regulations, and ministerial regulations. In 2019 Indonesia's Travel and Tourism Competitiveness Index (TTCI) ranking was 40, but after conversion using the TTDI framework, methodology, and indicators, the rank dropped to 44. Indonesia's TTDI ranking in the 2021 edition is 32, meaning an increase of 12. The change from TTCI to TTDI has implications for adjustment of the target performance indicators related to tourism competitiveness written in the president's regulation and the regulation of the minister of tourism and creative economy. This change also causes ministries/agencies to remap supporting indicators that potentially impact adjusting the legal umbrella related to cross-sectoral coordination of tourism implementation in Indonesia.

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This study aims to describe the potential of a country in terms of tourism demand. This study uses a quantitative descriptive method by normalizing secondary data to identify the size of the market potential of a country. Based on the analysis carried out, two countries fall into the category of very high potential, namely Singapore and Hong Kong, two countries that are classified in the category of high potential, including Malaysia and China, while four countries that fall into the category of medium potential, namely Australia, Netherlands, Russia, and Sweden. It is important for the Indonesian government to further optimize countries with high gross travel propensity to increase tourist visits, while a good tourism product development strategy is carried out to keep tourists from staying longer and spending more money while in Indonesia. This study succeeded in describing the potential of the Indonesian tourism market based on four tourism indicators, namely the number of visits, length of stay, average tourist spending during their visit, as well as gross travel propensity.