The present research paper aims to determine customers' satisfaction with services offered by rural banks in India. The study has considered a total of 400 customers directly associated with the banks, i.e., at least having one account with the banks using the purposive sampling method. The respondents’ opinion on the selected variables indicating satisfaction/dissatisfaction level was measured on a Likert scale. The data have been analyzed through statistical techniques such as descriptive statistics, correlations analysis, and regression analysis using Statistical Package for Social Sciences (SPSS). The study indicates that there are interrelationships between the factors, namely intangible infrastructure, reliability, assurance, responsiveness, and empathy, and also validates the variables exhibited a linear relationship relating the constructs to each other. The research also reveals that tangible infrastructure, reliability, and empathy are significant predictors of customers’ satisfaction, at the same time, assurance and responsiveness are not appropriate predictors of customers’ satisfaction levels.

This study aimed to scrutinise entrepreneurial intention among the postgraduate management students in India. In this research activity, the theory of planned behaviour questionnaire with 21 items was adopted. Data were collected through Google Forms questionnaire from 310 postgraduate management students of 8 Central universities in northeastern region of India. Cronbach’s alpha reliability test, correlation, regression and analysis of variance were used to analyse the collected data. As a result of analyses, the independent variables, namely attitude towards the behaviour, subjective norm and perceived behavioural control, had a positive relationship with entrepreneurial intention of the respondents. The study concluded that the respondents had significant positive entrepreneurial intention. It was also found that only 47% of entrepreneurial intention could be measured by the three independent variables of theory of planned behaviour, and 53% were the other factors remained behind that could not be identified by these variables.

The connection between service quality and customer satisfaction has acknowledged considerable theoretical and research attention over the years. But the nature of the precise relationship between service quality and customer satisfaction is still concealed with ambiguity. The present research article aims to examine the level of customers’ satisfaction on the delivery of bank services and to measure the relationship between customers’ satisfaction and services offered by rural banks in India. The study has considered 63 branches out of 94 branches of Meghalaya rural bank and a total of 400 customers who are directly associated with the banks i.e., at least having one account with the banks using the purposive sampling method. The opinion of the respondents on the selected variables indicating satisfaction/dissatisfaction level was measured on a Likert scale. The data have been analysed through statistical techniques such as descriptive statistics, correlations analysis and regression analysis using Statistical Package for Social Sciences (SPSS), Version 21. The analysis indicates that there is an inter-relationship between the influencing factors namely intangible infrastructure, reliability, assurance, responsiveness and empathy, and also verifies that the variables displayed a linear relationship relating to the constructs to each other. The analysis also reveals that tangible infrastructure, reliability and empathy are significant predictors of the level of customer satisfaction while assurance and responsiveness are not appropriate predictors of customer satisfaction levels. The paper recommended that the bank should ensure its commitment towards assurance and responsiveness to build the trust of the customers towards the banks. It is expected that the study will enable the bank management to get a comprehensive choice of empowering their strategies effectively to reach out to the customers.

This paper aims to scrutinize bank employees' perspectives on customer relationship management (CRM) practices in the banking sector, particularly private sector commercial banks operating in Goalpara District of Assam, India. The research plan consists of experimental in nature whereby different aspects of CRM in the banking sector have been extracted from the previous literature and tested on a sample size 24 number of employees working in the banks selected taking 3 each from 8 branches. Based on Bank Service Quality (BSQ) scale, variables were selected and analysed with the help of descriptive statistics and ranking analysis of identified parameters was utilized with the help of the Garret ranking technique. The study found that the loan facility and ATM facility along with service variety are found as the major product-related factors; timely services with trustworthy behaviour of the employees and the quality of services along with procedural simplicity and convenience is the most important service-related factors for evolving an effective CRM practice. The employee perceptions on the personal relationship of the bank officials with their customers’ staples in selecting the banks and retaining the customers.