The increasing level of competition for companies has resulted in companies competing to win consumers. The purpose of this study was to analyze the effect of brand awareness, perceived quality and brand loyalty on Mobile Vivo Purchase Decisions in Angkasa Cell Store in Blora Regency. The population in this study is all customers or consumers who used or made mobile phone purchasing decisions in Angkasa Cell Store in Blora Regency which amounts to 154 customers.  The sampling technique used was purposive sampling to obtain 63 respondents. The method of data analysis uses multiple linear regression. The results of the study show that the brand awareness variable obtains a tcount of 3.958> ttable 1.66) with a significance of 0,000 means brand awareness has a positive and significant influence on purchasing decisions. The perceived quality variable with a tcount (3.694)> t table (1.66) with a significance of 0,000 means that the perception of quality has a positive and significant influence on purchasing decisions. Brand loyalty variable with a value of tcount (3,438)> t table (1.66) with a significance of 0.001, means that brand loyalty has a positive and significant influence on purchasing decisions. In order for the consumer confidence of Vivo mobile phone in Angkasa Cell Store in Kabupaten Blora can be stronger and increase purchasing power, it is recommended to increase brand awareness through promotion.

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Tecnology Acceptance Model (TAM) developed by Davis which is a successful and acceptable model in order to predict the acceptance of a new technology. In the last two years, in Indonesia there has emerged a financial technology service that was designed with the open platform principle, OVO. OVO is a service engaged in the field of financial technology, is a smart application designed to make payment services and transactions online, and has penetrated into all business expansion. The purpose of this research is to find out. the effect of perceived ease, perceived risk and attitude of use on the intention of OVO financial technology behavior in Surakarta City. The population used in this study were all users who intended to use OVO financial technology behavior in Surakarta City amounted to 140. The sample used in this study were 60 people. Data analysis methods used are descriptive statistical analysis, validity test, Classic Assumption Test, multiple regression analysis, t-test statistics and the model feasibility test and the coefficient of determination. The results of this study indicate that perceptions of ease have a positive and significant influence on the behavioral intention of OVO financial technology in the city of Surakarta with a significance of 0,000 <0.05. perceived risk has a positive and significant effect on the intention of OVO financial technology behavior in Surakarta City with a significance of 0.002 <0.05. usage attitude has a positive and significant influence on the intention of OVO financial technology behavior in Surakarta City with a significance of 0,000 <0.05. This means that all variables affect the intention of OVO financial technology behavior in Surakarta City. Seeing the results of the research conclusions, that Behavioral Intetion of the users stated that those interested in using OVO financial technology applications with the advantages offered such as free transfers

Knowing factors that potentially influence consumer decisions in buying products, product design, product prices, and service forms is the proper method to understand the needs and desires of consumers that are constantly changing (Craven, 1994). This study aims to investigate the influence of layout, quality, price, and customer satisfaction on market orientation. In this study, purposive sampling with certain criteria was used to select 99 samples that involve in this study. The data were collected through interviews, documentation, and questionnaire techniques. The results show that the layout aspect can affect consumer attractiveness, quality can affect the increase of market orientation, the price can affect the increase of market orientation, customer satisfaction can affect consumer loyalty.

The increasing competition between similar products, the companies compete with each other to win over consumers. The purpose of this study was to find out whether brand awareness, perceived quality of brand loyalty towards the purchase decision of the Vivo handphone on the cell space in Semarang Regency. The population in this study were all customers or consumers who used or made mobile phone purchasing decisions on space cells in Semarang Regency, totaling 154 customers. purpose sampling, namely the selection of samples based on certain characteristics to 63 respondents. The method of data analysis uses multiple linear regression, coefficient of determination and hypothesis testing. The results of this study show that the regression coefficient value of brand awareness is 0.301, tcount (3.958)> t table (1.66) and sign (0.000) <(0.05) means that brand awareness has a positive and significant influence on purchasing decisions. The qualification perception regression coefficient value is 0.303. tcount (3.694)> t table (1.66) and sign (0,000) <(0.05), meaning that the perception of quality has a positive and significant influence on purchasing decisions. The regression coefficient value Brand loyalty is 0.242. tcount (3,438)> t table (1,66) and sign (0,001) <(0,05), means that brand loyalty has a positive and significant influence on purchasing decisions. Brand awareness, Perception of Brand Loyalty Quality together - have a positive and significant effect on purchasing decisions, this is evidenced in the F test which obtained F count of 37.095 and signification value of 0.000 <0.05. Determination Coefficient test results R2 is 0.616 means brand awareness, Perception Quality Brand loyalty has the role of 61.6%, together - able to explain the purchase decision variables, while the remaining 64.2% explained other variables. Based on the results of research on the purchase decision of Vivo cellphones in space cells in Semarang Regency in the medium category, and approved to increase brand awareness offered, thus increasing consumer confidence in cellphones on cellular phones